Marketing

Does Guerrilla Marketing Still Work? The 2026 KPI and ROI Playbook

Duolingo's dead-mascot stunt drove 1.7B impressions and a 38% download lift. Bud Light's 2023 moment cost AB InBev $1.4B. Here's when guerrilla marketing works, the six KPIs that actually measure it, what it costs, and when it's the wrong call.

2026.04.19 // MARKETING · 17 min read

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Written by Christopher Merry — 25+ years building websites and running SEO campaigns in Minneapolis. Practical advice on WordPress, search engine optimization, web design costs, and digital marketing for Twin Cities businesses. No fluff, no filler, every stat sourced.

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