Every channel a plumbing shop
needs to fill the board.
Based in downtown Minneapolis. Serving Twin Cities plumbers — plus plumbing contractors across the country.
SEO, web design, LSA, reviews, content — the four channels that fill a plumbing shop's dispatch board, run by one senior strategist with thirty years of Minneapolis web work behind it.
Direct access to a senior strategist. Same person scopes the work, writes the code, and reports the results.
$85/hr. Billed weekly. No retainers, no packages.
Pick the channel
that's leaking dispatch hours.
Most plumbing shops know one of these is leaking but can't tell which. The forensic audit on the discovery call surfaces the gap before any work is scoped.
Plumber SEO
Rankings, GBP, AI search, reviews, LSA, and the after-hours intake routing that catches the burst-pipe call before the competition does. Eight workstreams, one ranking system.
See the SEO playbookPlumber Web Design
Mobile-first sites with emergency-call intake routing, water-heater quote tools, repipe intake forms, and dispatch integration. Built for the call that happens at 2am.
See the web design playbookPlumber marketing isn't
generic home-services marketing.
2am intent is the largest market
A meaningful share of plumbing jobs start at hours when most agencies' clients don't pick up. Marketing has to be engineered for the 2am call, not just the 2pm search — which means GBP 24/7 hours, after-hours form routing, and click-to-call above the fold.
Proximity is THE ranking signal
Google weights plumbing queries on physical proximity to the searcher more heavily than almost any other vertical. Service-area architecture and citation distance management drive the local pack here, not raw domain authority.
Trust gates the ticket size
A drain unclog is $300. A repipe is $15,000. The marketing has to convert both, which means trust signals (license, bond, insurance, real crew photos, Google Reviews count) that scale a homeowner's confidence to the size of the work.
LSA is the cleanest paid channel
Google Local Services Ads bill clicks-to-call, not impressions, and refund fake leads. For plumbing it's the highest-ROI paid channel right now — but the LSA badge, license verification, and dispute workflow are non-trivial to run well.
Senior work, weekly invoices,
no surprises.
Discovery Call
15 minutes. Services, service area, after-hours coverage, dispatch software, where leads come from today.
Forensic Marketing Audit
Rankings, GBP, LSA performance, site speed, intake conversion, vendor invoices. You see what's leaking and what to fix first.
Weekly Invoices
Hours actually worked, line item by line item. Read the invoice and you can tell what your money bought that week.
Monthly Reporting
Every 30 days we walk through what shipped, what moved, and what the next month targets. Strategy adjusts to data.
Fifteen minutes
to a real read.
No proposal pressure, no scripted pitch. Just a straight read on where your plumbing shop's marketing actually stands and what to do about it.
Frequently Asked Questions
About Plumber Marketing
$85 per hour, invoiced weekly. No retainers, no packages. A typical first month of build work is 40 to 70 hours. Steady-state monthly is 15 to 30 hours.
Three channels stack: organic SEO captures the homeowner researching before the failure, Google LSA + GBP capture the same-day emergency, and the website is what converts both. Most plumbing shops over-invest in one channel and underperform on the other two.
Yes. See our plumber SEO page for the SEO playbook (rankings, GBP, AI search, reviews, LSA) and our plumber web design page for the site itself (mobile-first emergency intake, water-heater quote tools, dispatch integration). Both are built by the same senior strategist on the same engagement.
No. Roughly half our plumbing-vertical work is Twin Cities and the East Metro. The rest is plumbing contractors across the U.S.
Christopher Merry, founder and senior strategist. Every engagement starts and ends with Christopher — the scope, the strategy, the call you make on day one — supported by a small, family-owned team that helps execute. You talk to Christopher. He writes the plan.
Where we work in the Twin Cities
Headquartered in downtown Minneapolis. Dedicated landing pages for the suburbs we work in most often.
Plus Wayzata, Saint Louis Park, Richfield, Hopkins, and the broader 7-county Twin Cities metro on a project basis.