Minneapolis
Digital Marketing.

Minneapolis PPC management built around what actually moves the meter: keyword fit, landing-page speed, and offer match. Most accounts we audit are losing 30 to 50% of their spend to broad-match drift, single-keyword ad groups, and quality scores below 5. We rebuild the structure and the conversion path together because Google Ads can't outperform a slow landing page.

We run Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, and YouTube. For service businesses we also run Local Services Ads, which charge per lead rather than per click and sit above the search results — a different animal with its own failure modes, which we catalogued in what breaks in Local Services Ads and how to fix it. PPC budget recommendations start at $1,500 per month for local service businesses and scale with your average customer value. Monthly management is billed hourly at $85, the same rate as every Minneapolis Made service. No percent-of-spend incentives that quietly reward spending more on bad clicks.

Every campaign launches with a Looker Studio dashboard tracking spend, leads, cost-per-lead, and revenue attribution. You see the math, not just the click count. Detailed budget guidance lives in our 2026 Google Ads budget guide.

A digital marketing campaign rides on top of two foundations: the website it points at and the organic visibility it's reinforced by. Skip either one and the math gets ugly. A 5-second landing page kills 30% of paid clicks before the form ever loads. A site with no organic visibility means every click is a paid click forever.

Minneapolis Made runs digital marketing, web design, and SEO as one program because they share the same conversion goals and the same dashboard. The web design team builds the landing pages and forms. The SEO team feeds organic traffic into the same pages that paid traffic lands on. The marketing team runs the ads and emails. One agency, one P&L, one weekly report.

We also stack answer engine optimization on top because AI Overview citations now route 30%+ of Google's high-intent queries straight to a recommended source, often before the user clicks anything paid.

Because the channels only work together, and almost nobody runs them together. The ad account belongs to one vendor, the website to another, the search work to a third. Each reports success inside its own dashboard while the customer falls through the gaps between them.

The most common version we see in the Twin Cities: a campaign sending expensive clicks to a page that was never built to convert them. The ads vendor shows a healthy cost per click and a great click-through rate. The business gets no calls. Nobody is lying, and nobody owns the outcome, because the outcome lives between two contracts.

Here the ads, the landing page, the search work and the tracking are the same team. When a campaign underperforms we can change the page, not just the bid. That is the entire argument for hiring one agency rather than three specialists, and it is the only argument that holds up.

Two numbers matter in digital marketing pricing and most proposals blur them together. There is what you pay the platform, and there is what you pay the people managing it. Google gets the first one. We only ever charge for the second.

Management is $85 an hour, invoiced weekly against hours actually worked. Your ad budget goes directly to Google, Meta or LinkedIn on your own card, in accounts you own. If we part ways you keep the accounts, the history and the audiences, which is not true of every agency in this metro.

The reason we avoid percent-of-spend billing is that it pays us more when you spend more. A model that punishes us for recommending a smaller budget is a model that will eventually recommend a bigger one.