Fill the schedule
with the jobs you want.
Based in downtown Minneapolis. Serving Twin Cities contractors — plus home-services companies across the country.
SEO, web design, paid search, AI search, and content for roofers, HVAC, plumbers, electricians, and the trades. Direct access to a senior strategist who has been doing this work in Minneapolis since 1996.
Christopher leads every engagement end to end, with a small family team behind the build.
$85/hr. Billed weekly. No retainers, no packages.
Built for the jobs
your crew actually does.
Job tickets, dispatch math, seasonal demand, and the call-to-close conversion path change by trade. Pick yours and we will walk you through the marketing playbook that produces booked jobs in that vertical specifically.
Roofing
Residential roof replacement, storm/hail response, commercial flat roofs, gutters and siding.
HVAC
Furnace and AC install & service, heat pumps, ductless mini-splits, commercial HVAC, maintenance plans.
Plumbing
Drain cleaning, water heaters, repipes, emergency calls, new construction rough-in, commercial plumbing.
Electrical
Panel upgrades, EV chargers, generator install, service calls, commercial and new-construction wiring.
Landscaping & Hardscape
Design-build, hardscape, lawn care, snow contracts, irrigation, commercial grounds maintenance.
General Contractor & Trades
Remodeling, additions, painting, garage doors, fencing, restoration, pest control, cleaning, specialty trades.
Every channel a contractor needs
to be the first call.
SEO
Service-area architecture, city pages that don't get flagged as doorways, local pack tuning, and link earning that holds up to the home-services crawl.
Service Page →Web Design
Conversion-focused custom sites tuned for booked jobs. Mobile-first, sub-2.5-second load, call tracking, and after-hours form routing.
Service Page →Paid Search & LSA
Google Ads, Local Services Ads (Google Guaranteed), and tightly geofenced campaigns tracked to booked jobs, not vanity clicks.
Service Page →AI Search Visibility
Getting cited by ChatGPT, Perplexity, Google AI Overviews, and Claude when a homeowner asks "who do I call" in your service area.
Service Page →Content
Service pillar pages, FAQ pages keyed to People-Also-Asked questions, and city pages that read like a contractor actually wrote them. Written, not generated.
Reviews & Reputation
Documented job-to-review workflow, response cadence, and review-velocity engineering across Google, Angi, BBB, and the trade-specific platforms (HomeAdvisor, Thumbtack, Houzz).
Video & Photography
Real crew photography that replaces stock smiling-handshake images. Short job-site videos for service pages and social proof.
Truck Wraps & Collateral
Wraps, yard signs, door hangers, invoice templates, and the collateral the crew actually hands a homeowner. Brand consistency from search result to driveway.
A site and a search footprint
that books real jobs.
Fast on a phone
Most home-services search happens on a phone in a driveway or a basement. The site has to load in under three seconds on 4G and put the phone number where a thumb can reach it.
Accessible to every visitor
Readable text, real contrast, keyboard-friendly forms, alt text on every photo. Homeowners with older eyes, slower connections, or screen readers still book the job.
Quotable by AI search
When ChatGPT, Google AI Overviews, and Perplexity answer "who's the best roofer in [city]" the site is structured, sourced, and trustworthy enough to be the answer they cite.
Senior work, weekly invoices,
no surprises.
Discovery Call
15 minutes on the phone. We talk through the shop, the trades, the service area, and where the current marketing is or is not working.
Forensic Marketing Audit
We dig into your rankings, GBP, LSA performance, vendor invoices, and conversion paths. You see what's working, what's leaking, and what to fix first.
Weekly Invoices
Hours actually worked, line item by line item. You can read the invoice and tell what your money bought that week.
Monthly Reporting
Every 30 days we walk through what shipped, what moved, and what the next month targets. Strategy adjusts to the data.
Fifteen minutes
to a real read.
No proposal pressure, no scripted pitch, no $5,000 monthly retainer at the end of the conversation. Just a straight conversation about what your shop should be doing differently in 2026.
Frequently Asked Questions
About Home Services Marketing
$85 per hour, invoiced weekly. No retainers, no packages. A first month of build work for a small contractor is typically 40 to 70 hours. Steady-state monthly maintenance is typically 15 to 30 hours.
Roofing, HVAC, plumbing, electrical, landscaping, remodeling, painting, pest control, and general contracting. We also work with specialty trades (garage doors, fencing, restoration, cleaning) on request.
No. Roughly half our home-services work is Twin Cities and the East Metro. The rest is contractors across the U.S.
First strategy call within a few business days of the initial inquiry. Build work typically begins within a week of scope sign-off.
Christopher Merry, founder and senior strategist. Every engagement starts and ends with Christopher — the scope, the strategy, the call you make on day one — supported by a small, family-owned team that helps execute. You talk to Christopher. He writes the plan.
Where we work in the Twin Cities
Headquartered in downtown Minneapolis. Dedicated landing pages for the suburbs we work in most often.
Plus Wayzata, Saint Louis Park, Richfield, Hopkins, and the broader 7-county Twin Cities metro on a project basis.