Every channel an electrician needs
to win the panel upgrade.
Based in downtown Minneapolis. Serving Twin Cities electricians — plus electrical contractors across the country.
SEO, web design, LSA, reviews, content — the four channels that capture the high-ticket EV charger and panel-upgrade jobs along with the same-day service-call demand.
Direct access to a senior strategist. Same person scopes the work, writes the code, and reports the results.
$85/hr. Billed weekly. No retainers, no packages.
Pick the channel
that's leaking high-ticket work.
The forensic audit on the discovery call surfaces the gap before any work is scoped.
Electrician SEO
Rankings, GBP, LSA, license signals, AI search, and the EV charger + panel-upgrade decision content that captures the homeowner researching for two weeks before they call.
See the SEO playbookElectrician Web Design
Mobile-first sites with EV charger decision pages, panel-upgrade calculators, license-trust placement above the fold, and dispatch integration.
See the web design playbookElectrician marketing isn't
generic home-services marketing.
EV adoption is a separate funnel
Tesla, Rivian, F-150 Lightning, Hyundai EV owners aren't searching "electrician near me." They're searching "Tesla Wall Connector install cost" and "Wallbox vs ChargePoint." Shops winning these jobs built dedicated decision content; everyone else loses the $3,000 ticket.
Panel upgrades require teaching
Most homeowners have never heard "100 amp service" before this week. The marketing has to teach the decision (load calc, permit, inspection) in plain English without sounding patronizing or making the lead feel pressured into a $5,000 commitment.
License signals do real work
Electrical is one of the most regulated trades. Master electrician license, contractor bond, insurance carrier, and permit-pulled photos aren't decoration — they're conversion drivers because homeowners actively search for them before booking.
Three ticket sizes, one funnel
A GFCI replacement is $250. A panel upgrade is $5,000. A whole-home Generac install is $15,000. The marketing has to convert all three without scaring off the small-ticket service-call or under-selling the big install.
Senior work, weekly invoices,
no surprises.
Discovery Call
15 minutes. Service area, master license, EV-charger and panel work mix, current site, dispatch software.
Forensic Marketing Audit
Rankings, GBP, LSA, site speed, intake conversion, vendor invoices. You see what's leaking.
Weekly Invoices
Hours actually worked, line item by line item. Read the invoice and you can tell what your money bought that week.
Monthly Reporting
Every 30 days we walk through what shipped, what moved, what the next month targets.
Fifteen minutes
to a real read.
No proposal pressure, no scripted pitch. Just a straight read on where your electrical company's marketing actually stands and what to do about it.
Frequently Asked Questions
About Electrician Marketing
$85 per hour, invoiced weekly. No retainers, no packages. A typical first month of build work is 40 to 70 hours. Steady-state monthly is 15 to 30 hours.
For electrical, three channels stack: organic SEO + content captures the two-week panel-upgrade and EV-charger research phase, LSA + GBP capture the same-day service call, and the website is what converts both. The research-phase content is where the high-ticket jobs are actually won.
Yes. See our electrician SEO page for the SEO playbook (rankings, GBP, LSA, license signals, AI search) and our electrician web design page for the site itself (EV charger decision pages, panel-upgrade calculators, license-trust placement, dispatch integration). Same senior strategist on both.
No. Roughly half our electrical-vertical work is Twin Cities and the East Metro. The rest is electrical contractors across the U.S.
Christopher Merry, founder and senior strategist. Every engagement starts and ends with Christopher — the scope, the strategy, the call you make on day one — supported by a small, family-owned team that helps execute. You talk to Christopher. He writes the plan.
Where we work in the Twin Cities
Headquartered in downtown Minneapolis. Dedicated landing pages for the suburbs we work in most often.
Plus Wayzata, Saint Louis Park, Richfield, Hopkins, and the broader 7-county Twin Cities metro on a project basis.