Every channel a roofer needs
to own the storm.
Based in downtown Minneapolis. Serving Twin Cities roofers — plus storm-state contractors across the country.
SEO, web design, LSA, reviews, content — the four channels that fill a roofing company's inspection schedule, run by one senior strategist with thirty years of Minneapolis web work behind it.
Direct access to a senior strategist. Same person scopes the work, writes the code, and reports the results.
$85/hr. Billed weekly. No retainers, no packages.
Pick the channel
that's leaking inspection requests.
The forensic audit on the discovery call surfaces the gap before any work is scoped.
Roofing SEO
Rankings, GBP, LSA, manufacturer dealer signals, AI search, and the storm-response system that turns the next hail radar into 60 booked inspections.
See the SEO playbookRoofing Web Design
Mobile-first sites with storm-response landing pages, before/after galleries, insurance-claim content, and CRM integration (JobNimbus, AccuLynx).
See the web design playbookRoofing marketing isn't
generic home-services marketing.
Storm shock-loading is the game
A single hail event puts 30,000 queries on the SERP in 48 hours. The site, GBP posts, and LSA bids have to already exist when the radar pops. The shops that win are the ones who shipped the infrastructure in the off-season.
Brutal seasonality
Search volume doubles March-September, then collapses. The marketing has to capture peak demand without falling out of the index in shoulder months, which means a content calendar that ranges across replacement, materials, and commercial to rank year-round.
Insurance entanglement
A real share of replacement work is insurance-claim work. The marketing needs the language a homeowner is searching (deductible, supplement, ACV vs RCV) without making the firm look like a storm chaser to Google or the BBB.
Photos do the selling
A homeowner shopping a $20K roof replacement spends 80% of their research time looking at photos. The site has to ship with a real before/after gallery, neighborhood-organized so prospects can see jobs near their house.
Senior work, weekly invoices,
no surprises.
Discovery Call
15 minutes. Service area, manufacturer certifications, storm response history, current site, CRM.
Forensic Marketing Audit
Rankings, GBP, LSA, site speed, intake conversion, vendor invoices. You see what's leaking.
Weekly Invoices
Hours actually worked, line item by line item. Read the invoice and you can tell what your money bought that week.
Monthly Reporting
Every 30 days we walk through what shipped, what moved, what the next month targets.
Fifteen minutes
to a real read.
No proposal pressure, no scripted pitch. Just a straight read on where your roofing company's marketing actually stands and what to do before the next storm.
Frequently Asked Questions
About Roofing Marketing
$85 per hour, invoiced weekly. No retainers, no packages. A typical first month of build work is 40 to 70 hours. Steady-state monthly is 15 to 30 hours.
For roofing, three channels stack: organic SEO captures the homeowner researching replacement, LSA + GBP capture the post-storm inspection request, and the website is what converts both. The storm-response system — pre-built landing pages, queued ads, intake routing — is the single highest-leverage investment.
Yes. See our roofing SEO page for the SEO playbook (rankings, storm-response system, LSA, manufacturer dealer signals) and our roofing web design page for the site itself (before/after galleries, insurance-claim content, CRM integration). Same senior strategist on both.
No. Roughly half our roofing-vertical work is Twin Cities and the East Metro. The rest is roofing contractors across the U.S. — storm states (Dallas-Fort Worth, Oklahoma City, Denver), coastal states, and mature Northeast markets.
Christopher Merry, founder and senior strategist. Every engagement starts and ends with Christopher — the scope, the strategy, the call you make on day one — supported by a small, family-owned team that helps execute. You talk to Christopher. He writes the plan.
Where we work in the Twin Cities
Headquartered in downtown Minneapolis. Dedicated landing pages for the suburbs we work in most often.
Plus Wayzata, Saint Louis Park, Richfield, Hopkins, and the broader 7-county Twin Cities metro on a project basis.