Every channel an HVAC shop needs
to grow the plan base.
Based in downtown Minneapolis. Serving Twin Cities HVAC contractors — plus heating-and-cooling shops across the country.
SEO, web design, LSA, reviews, content — the four channels that capture seasonal demand and funnel every install into the maintenance-plan base that compounds the company's valuation.
Direct access to a senior strategist. Same person scopes the work, writes the code, and reports the results.
$85/hr. Billed weekly. No retainers, no packages.
Pick the channel
that's leaking dispatch hours.
The forensic audit on the discovery call surfaces the gap before any work is scoped.
HVAC SEO
Rankings, GBP, LSA, manufacturer dealer signals, AI search, and the seasonal landing pages that turn the next peak into a full dispatch board.
See the SEO playbookHVAC Web Design
Mobile-first sites with maintenance-plan funnel, seasonal landing pages, rebate-aware quote tools, and dispatch integration.
See the web design playbookHVAC marketing isn't
generic home-services marketing.
Two peaks, two valleys
January furnace-out and July AC-down peaks drive emergency demand. April and October collapse. The marketing has to capture peak intent without falling out of the index in the shoulder months — which means content for IAQ, heat pumps, and maintenance plans that ranks year-round.
Recurring base is the real asset
An HVAC company is valued on its maintenance-plan base, not its install count. The marketing has to convert installs into plans and retain those plans annually, or every install is a one-shot event you have to win again next year.
Rebate literacy closes jobs
Heat-pump rebates, utility incentives, and 0% financing close $12,000 installs. The marketing needs the language a homeowner is researching (federal tax credit, IRA HEEHRA, utility rebates) without making the company look like a rebate broker.
Three ticket sizes, one funnel
A capacitor replacement is $300. A furnace install is $5,000. A whole-home heat-pump conversion is $15,000-25,000. The marketing has to convert all three without scaring off the small-ticket service call or under-selling the big install.
Senior work, weekly invoices,
no surprises.
Discovery Call
15 minutes. Service area, manufacturer dealer status, plan base, current site, dispatch software.
Forensic Marketing Audit
Rankings, GBP, LSA, site speed, plan-signup flow, rebate content, vendor invoices. You see what's leaking.
Weekly Invoices
Hours actually worked, line item by line item. Read the invoice and you can tell what your money bought that week.
Monthly Reporting
Every 30 days we walk through what shipped, what moved, what the next month targets.
Fifteen minutes
to a real read.
No proposal pressure, no scripted pitch. Just a straight read on where your HVAC company's marketing actually stands and what to do before the next peak.
Frequently Asked Questions
About HVAC Marketing
$85 per hour, invoiced weekly. No retainers, no packages. A typical first month of build work is 40 to 70 hours. Steady-state monthly is 15 to 30 hours.
For HVAC, three channels stack: organic SEO captures emergency intent and replacement-research traffic, LSA + GBP capture same-day calls, and the website is what converts both. The single highest-leverage investment is the maintenance-plan funnel that turns one-time installs into a recurring base.
Yes. See our HVAC SEO page for the SEO playbook (rankings, GBP, LSA, AI search, manufacturer dealer signals) and our HVAC web design page for the site itself (maintenance-plan funnel, seasonal landing pages, rebate-aware quote tools, dispatch integration). Same senior strategist on both.
No. Roughly half our HVAC-vertical work is Twin Cities and the East Metro. The rest is contractors across the U.S. — Sun Belt year-round AC markets, mature Midwest furnace markets, and high-altitude heat-pump conversions.
Christopher Merry, founder and senior strategist. Every engagement starts and ends with Christopher — the scope, the strategy, the call you make on day one — supported by a small, family-owned team that helps execute. You talk to Christopher. He writes the plan.
Where we work in the Twin Cities
Headquartered in downtown Minneapolis. Dedicated landing pages for the suburbs we work in most often.
Plus Wayzata, Saint Louis Park, Richfield, Hopkins, and the broader 7-county Twin Cities metro on a project basis.