Bring the firm
the cases you want.
SEO, web design, paid search, AI search, and content for law firms. Direct access to a senior strategist who has been doing this work in Minneapolis since 1996.
Christopher leads every engagement end to end, with a small family team behind the build.
$85/hr. Billed weekly. No retainers, no packages.
Built for the work
your firm actually does.
Intake calls, conversion paths, bar-rule guardrails, and case-value math change by practice area. Pick yours and we will walk you through the marketing playbook that produces signed clients in that vertical specifically.
Personal Injury
Plaintiff PI, car accident, motorcycle, premises liability, wrongful death.
Family Law
Divorce, custody, child support, adoption, paternity, post-decree.
Estate & Probate
Estate planning, wills, trusts, probate administration, special-needs planning.
Business & Commercial
Business litigation, formation, contract disputes, real estate, M&A.
Criminal Defense
DUI/DWI, felonies, misdemeanors, federal cases, expungement.
Employment
Discrimination, wrongful termination, wage & hour, workplace investigations.
Every channel a firm needs
to be the first call.
SEO
Practice-area page architecture, attorney bios, local pack, AI search readiness, and link earning.
Deep Dive →Web Design
Conversion-focused custom websites tuned for intake. Mobile-first, sub-2.5-second load, call tracking.
Deep Dive →Paid Search
Google Ads, Local Services Ads where eligible, and tightly geofenced campaigns tracked to signed cases.
Service Page →AI Search Visibility
Getting cited by ChatGPT, Perplexity, Google AI Overviews, and Claude when someone asks for an attorney.
Service Page →Content
Practice-area pillar pages, FAQ pages keyed to People-Also-Asked queries, and bar-rule-compliant client-facing copy. Written, not generated.
Reviews & Reputation
Documented intake-to-review workflow, response cadence, and review-velocity engineering across Google, Avvo, Justia, and Martindale.
Video & Photography
Real attorney photography that replaces stock smiling-headset images. Short intro videos for bio pages and intake calls.
Print & Collateral
Brochures, court-facing case packets, intake forms, business cards, and signage. The collateral the firm hands a client, not just what shows up in Google.
Recent legal web design
Goldberg & Loren.
A complete rebuild for the personal injury firm: intake-focused architecture, real attorney photography, mobile-first performance, and the trust signals that turn searches into signed cases.
I have used a number of “SEO guys” and webmasters who talk a good game but just took my money. CJ delivers. I have relied on his sound advice and guidance for nearly a decade now and can attest to his superior approach to all things SEO. My site has been number one almost all the time and I have never left page one for my most valuable search terms while my site has been under his careful eye.
Rick West
Richard West Law Office · Bankruptcy counsel in Ohio, 40+ years
Senior work, weekly invoices,
no surprises.
Discovery Call
15 minutes on the phone. We talk through the firm, the practice areas, and where the current marketing is or is not working.
Forensic Marketing Audit
We dig into your rankings, GBP, vendor invoices, and conversion paths. You see what's working, what's leaking, and what to fix first.
Weekly Invoices
Hours actually worked, line item by line item. You can read the invoice and tell what your money bought that week.
Monthly Reporting
Every 30 days we walk through what shipped, what moved, and what the next month targets. Strategy adjusts to the data.
Fifteen minutes
to a real read.
No proposal pressure, no scripted pitch, no $5,000 monthly retainer at the end of the conversation. Just a straight conversation about what your firm should be doing differently in 2026.
Frequently Asked Questions
About Law Firm Marketing
$85 per hour, invoiced weekly. No retainers, no packages. A first month of build work for a small firm is typically 40 to 70 hours. Steady-state monthly maintenance is typically 15 to 30 hours.
Personal injury, family law, estate planning, business litigation, criminal defense, and employment law. We also work with general legal practices and specialty bars on request.
No. About 40 percent of our legal-vertical work is Minneapolis and the East Metro. The rest is law firms across the U.S.
First strategy call within a few business days of the initial inquiry. Build work typically begins within a week of forensic audit sign-off.
Christopher Merry, founder and senior strategist. Every engagement starts and ends with Christopher — the scope, the strategy, the call you make on day one — supported by a small, family-owned team that helps execute. You talk to Christopher. He writes the plan.
Where we work in the Twin Cities
Headquartered on downtown Minneapolis in Minneapolis. Dedicated landing pages for the suburbs we work in most often.
Plus Wayzata, Saint Louis Park, Richfield, Hopkins, and the broader 7-county Twin Cities metro on a project basis.