YMYL SEO: What Google Actually Says, From the Source
YMYL stopped being a list of industries when Google replaced the category list with a harm spectrum. Here is what the current rater guidelines say, quoted directly, and what changed since 2015.
Written by Christopher Merry — a computer geek since 1977, building websites since 1996, and running SEO campaigns in Minneapolis ever since. Practical advice on WordPress, search engine optimization, web design costs, and digital marketing for Twin Cities businesses. No fluff, no filler, every stat sourced.
Google Business Profile Optimization: 2026 Ranking Checklist
Eight of the ten strongest local pack ranking factors come straight out of your Google Business Profile. Here is the checklist ordered by measured impact, not by what agencies like to bill for.
The Real Pros and Cons of AI Content for Law Firms
Google doesn't ban AI content — but in a YMYL field like law, unsupervised AI is one of the fastest ways to lose rankings, clients, and bar standing. The honest pros, the real cons, and the one workflow that keeps you safe.
How AI Is Changing Google Local Search and Your Business
AI Overviews now hit 68% of local searches and 45% of consumers use AI to find businesses. Here's how local search really changed, and what to do about it.
Who Does AI Recommend in Minneapolis? We Asked 96 Times and Never Got the Same Answer Twice
We ran 96 queries through ChatGPT, Perplexity, and Google's AI Overviews asking who's best in Minneapolis. Ask the same question five times and you can get 77 different companies. Here's the data, and where we landed.
Generative Engine Optimization: How to Get Cited by AI (2026)
Generative engine optimization (GEO) is how you get cited by ChatGPT, Perplexity, and Google AI Overviews. Here's what GEO is, how it differs from SEO, and the study-backed tactics that lift AI visibility up to 40%, plus a live test of what AI says about Minneapolis businesses.
Single Page Application SEO: Why SPAs Break Google (and How to Fix It in 2026)
Client-rendered SPAs ship near-empty HTML, Google's render queue can lag for hours, and AI crawlers run zero JavaScript. Here's how to fix single page application SEO.
Do You Still Need SEO in the Age of AI?
AI search engines depend on SEO signals to choose who they cite. 38% of AI Overview citations still come from top-10 organic results. Skip the SEO and you skip the AI visibility too.
AI Visibility vs. Traditional SEO in 2026: What Every Business Owner Needs to Know
AI search has fractured SEO into many moving targets — Google AI Overviews, AI Mode, ChatGPT, Perplexity, Copilot. Here's what AI visibility actually means for your business, how it differs from traditional SEO, and what's working in 2026.
The Markdown Myth: What Google Actually Said About llms.txt and AI SEO
A LinkedIn post claimed Google released a Markdown standard for AI optimization. Google said the opposite, in writing,...
Law Firm SEO Scam: How "Off-Site SEO" Vendors Hijack Your Brand
Per-case SEO sounds like zero risk: you only pay when a case closes. A year in, your own brand name returns somebody else's domain in Google, AI Overviews cite a vendor microsite as you, and every billboard and referral you ever paid for funnels leads through a site you do not own. Here is how the scheme works, in twelve steps.
AI Visibility for Twin Cities Small Businesses: The 2026 Guide to GEO, AEO, and What Comes Next
AI search rewrote the rules for Twin Cities small businesses. Here’s what AI visibility, GEO, and AEO mean — plus...
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