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Legal Marketing · SEO

The Real Pros and Cons of AI Content for Law Firms

Google doesn't ban AI content — but in a YMYL field like law, unsupervised AI is one of the fastest ways to lose rankings, clients, and bar standing. The honest pros, the real cons, and the one workflow that keeps you safe.

2026.08.01 // LEGAL MARKETING · 16 min read
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Written by Christopher Merry — a computer geek since 1977, building websites since 1996, and running SEO campaigns in Minneapolis ever since. Practical advice on WordPress, search engine optimization, web design costs, and digital marketing for Twin Cities businesses. No fluff, no filler, every stat sourced.

How AI Is Changing Google Local Search and Your Business
Local SEO

How AI Is Changing Google Local Search and Your Business

AI Overviews now hit 68% of local searches and 45% of consumers use AI to find businesses. Here's how local search really changed, and what to do about it.

2026.07.20 14 min read
Who Does AI Recommend in Minneapolis? We Asked 96 Times and Never Got the Same Answer Twice
SEO

Who Does AI Recommend in Minneapolis? We Asked 96 Times and Never Got the Same Answer Twice

We ran 96 queries through ChatGPT, Perplexity, and Google's AI Overviews asking who's best in Minneapolis. Ask the same question five times and you can get 77 different companies. Here's the data, and where we landed.

2026.07.08 9 min read
Generative Engine Optimization: How to Get Cited by AI (2026)
SEO

Generative Engine Optimization: How to Get Cited by AI (2026)

Generative engine optimization (GEO) is how you get cited by ChatGPT, Perplexity, and Google AI Overviews. Here's what GEO is, how it differs from SEO, and the study-backed tactics that lift AI visibility up to 40%, plus a live test of what AI says about Minneapolis businesses.

2026.07.02 13 min read
Single Page Application SEO: Why SPAs Break Google (and How to Fix It in 2026)
Web Development

Single Page Application SEO: Why SPAs Break Google (and How to Fix It in 2026)

Client-rendered SPAs ship near-empty HTML, Google's render queue can lag for hours, and AI crawlers run zero JavaScript. Here's how to fix single page application SEO.

2026.06.30 10 min read
Do You Still Need SEO in the Age of AI?
SEO

Do You Still Need SEO in the Age of AI?

AI search engines depend on SEO signals to choose who they cite. 38% of AI Overview citations still come from top-10 organic results. Skip the SEO and you skip the AI visibility too.

2026.06.27 17 min read
AI Visibility vs. Traditional SEO in 2026: What Every Business Owner Needs to Know
SEO

AI Visibility vs. Traditional SEO in 2026: What Every Business Owner Needs to Know

AI search has fractured SEO into many moving targets — Google AI Overviews, AI Mode, ChatGPT, Perplexity, Copilot. Here's what AI visibility actually means for your business, how it differs from traditional SEO, and what's working in 2026.

2026.06.20 23 min read
The Markdown Myth: What Google Actually Said About llms.txt and AI SEO
AI

The Markdown Myth: What Google Actually Said About llms.txt and AI SEO

A LinkedIn post claimed Google released a Markdown standard for AI optimization. Google said the opposite, in writing,...

2026.06.19 19 min read
Law Firm SEO Scam: How "Off-Site SEO" Vendors Hijack Your Brand
SEO

Law Firm SEO Scam: How "Off-Site SEO" Vendors Hijack Your Brand

Per-case SEO sounds like zero risk: you only pay when a case closes. A year in, your own brand name returns somebody else's domain in Google, AI Overviews cite a vendor microsite as you, and every billboard and referral you ever paid for funnels leads through a site you do not own. Here is how the scheme works, in twelve steps.

2026.06.12 3 min read
AI Visibility for Twin Cities Small Businesses: The 2026 Guide to GEO, AEO, and What Comes Next
AEO

AI Visibility for Twin Cities Small Businesses: The 2026 Guide to GEO, AEO, and What Comes Next

AI search rewrote the rules for Twin Cities small businesses. Here’s what AI visibility, GEO, and AEO mean — plus...

2026.05.28 17 min read
12 Questions to Ask Before Hiring a Minneapolis SEO Firm
SEO

12 Questions to Ask Before Hiring a Minneapolis SEO Firm

Twelve questions that separate real Minneapolis SEO firms from polished sales operations. Ask these before signing...

2026.05.19 8 min read
Minneapolis vs St. Paul: Capturing the Full Twin Cities Metro with Local SEO
SEO

Minneapolis vs St. Paul: Capturing the Full Twin Cities Metro with Local SEO

Ranking across Minneapolis AND St. Paul needs two local SEO plays, not one. Here is how to capture both sides of the...

2026.05.16 9 min read
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