Rank where it
actually matters.
Practice-area pages, attorney bios, local pack, AI search citations, and link earning that turns intent searches into signed clients.
Direct access to a senior strategist. Same person scopes the work, writes the code, and reports the results.
$85/hr. Billed weekly. No retainers, no packages.
Eight workstreams.
One coherent ranking system.
Real law firm SEO is the engineering of an entity profile that Google and AI search systems consistently judge as the canonical answer for the practice areas the firm actually works.
Practice-Area Pillars
One deep pillar page per practice area, 1,800-3,000 words, schema-marked, with sub-pages for each specific case type the firm handles.
Attorney Bio Pages
Real attorney photography, bar admissions, case results within bar rules, Person schema. Each attorney becomes an entity Google can rank.
City + Practice Landing Pages
A dedicated page for every market the firm serves, with local-intent copy and city-specific schema. Not duplicates of the city next door.
Google Business Profile
Primary + secondary categories, hours, photos, services, attributes, weekly posts, and the directory-wide NAP consistency the local pack ranks on.
AI Search Citations
Getting cited by ChatGPT, Perplexity, Google AI Overviews, and Claude. Structured content, entity-graph hygiene, and authoritative outbound citations.
Service Page →Reviews + Reputation
Documented intake-to-review workflow, response cadence under 72 hours, and review velocity across Google, Avvo, Justia, and Martindale.
Link Earning
State bar profile, legal directories, Twin Cities press, and earned coverage from named publications. No paid links, no PBNs.
Technical Foundation
Sub-2.5-second load, mobile-first responsive, validated schema, clean indexability, secure HTTPS, and ADA-conscious accessibility.
I have used a number of “SEO guys” and webmasters who talk a good game but just took my money. CJ delivers. My site has been number one almost all the time and I have never left page one for my most valuable search terms while my site has been under his careful eye.
Rick West
Richard West Law Office · Bankruptcy counsel in Ohio, 40+ years
Senior work, weekly invoices,
no surprises.
Discovery Call
15 minutes on the phone. Practice areas, markets, and where the current SEO is or is not working.
Forensic SEO Audit
Rankings, GBP, schema, link profile, vendor invoices. You see what's working, what's leaking, and what to fix first.
Weekly Invoices
Hours actually worked, line item by line item. Read the invoice and you can tell what your money bought that week.
Monthly Reporting
Every 30 days we walk through what shipped, what moved in rankings, and what the next month targets. Strategy adjusts to the data.
Fifteen minutes
to a real read.
No proposal pressure, no scripted pitch, no monthly retainer at the end of the conversation. Just a straight read on where your firm's SEO actually stands and what to do next.
Frequently Asked Questions
About SEO for Law Firms
$85 per hour, invoiced weekly. No retainers, no packages. A typical first month runs 30 to 60 hours for the audit and architectural work. Steady-state monthly maintenance is typically 15 to 35 hours.
60 to 180 days for local-pack improvements, 6 to 12 months for organic ranking on competitive practice-area head terms. Starting position matters most: a firm with strong directory profiles and a clean GBP moves faster than one starting from a brand-new domain.
Yes. Plaintiff PI is roughly half our active legal-vertical work. High lifetime value per case, intense local-pack competition, and dense SERP competitors make it the vertical where doing the work correctly produces the largest measurable lift.
Each state's Rules of Professional Conduct, primarily Rules 7.1-7.5, govern attorney advertising including SEO content. We surface the rules at engagement start, get the firm's compliance lead to sign off on the content frame, and document the disclaimers required for earned-results language.
Yes. ChatGPT, Perplexity, Google AI Overviews, and Claude now answer a meaningful share of attorney queries. The work is structured content, entity-graph hygiene, and authoritative citations. See our AI search service page for the full method.
No. About 40 percent of our legal-vertical work is Minneapolis and the East Metro. The rest is law firms across the U.S.
Where we work in the Twin Cities
Headquartered on downtown Minneapolis in Minneapolis. Dedicated landing pages for the suburbs we work in most often.
Plus Wayzata, Saint Louis Park, Richfield, Hopkins, and the broader 7-county Twin Cities metro on a project basis.