Web Design for
Law Firms.
Custom legal websites built to drive more calls, consultations, and signed cases. Intake-focused, mobile-first, bar-rule compliant, and tuned for AI search. $85 per hour, billed weekly — no retainers, no per-case fees.
Verified Proof
We tested 21 Minneapolis web design agencies. We ranked #1.
Our site scored 98 on Lighthouse mobile with a 2.2-second LCP, the fastest in the Minneapolis market. See every agency's actual Lighthouse score, including the 16 that failed Core Web Vitals.
See the 2026 Speed Report →
Design that sells.
Not just looks pretty.
Intake Mapping
Lead sources, practice-area conversion, consultation-to-signed-case ratio. Design without intake math is decoration.
Wireframe + Bar Review
Low-fidelity layouts and a first compliance pass. Hierarchy and bar-rule guardrails locked before visual design.
Refine + Sign-Off
Two rounds of revisions and a final compliance pass. Every claim and disclaimer documented before launch.
Build & Launch
Pixel-perfect code, sub-2.5-second mobile, schema validated, call-tracking wired, live on the firm’s domain.
Built for intake.
Designed for trust.
Practice-Area Architecture
One deep pillar page per practice area, sub-pages for each specific case type the firm handles, and city + practice-area landing pages for every market the firm actually serves. Built to rank, not just to list services.
Attorney Bio Pages
Bar admissions, credentials, case results within bar rules, and Person schema for each attorney. Designed to support real headshots the firm supplies. Each attorney becomes an entity Google can rank for their specific name.
Intake Forms + Call Tracking
Conversion-tuned intake forms that capture the right fields without scaring the lead off. Call-tracking numbers per source, mobile click-to-call on phones, and a documented intake-to-signed-case workflow.
Bar-Rule-Compliant Copy
Minnesota Rules of Professional Conduct 7.1-7.5 govern attorney advertising in this state; other states follow ABA model rules. We surface the rules at engagement start and route every claim through the firm’s compliance lead.
Sub-2.5-Second Mobile
98+ Lighthouse, sub-2.5-second LCP on a real-device 4G profile. Most "personal injury attorney near me" searches happen on a phone, and the firm that loads in under three seconds books the consultation.
Outgrown-Site Rebuilds
For firms outgrowing a bar-association template or coming back from a lead-gen vendor returning the domain. We rebuild from the ground up while preserving SEO equity, attorney bio URLs, and case-result schema. Goldberg & Loren in progress now.
Every site we build,
comes with these three things.
Fast on a phone.
Most law firm sites take six seconds or more to load on a phone. Ours load in under three. The potential client searching attorneys at 2 a.m. doesn’t wait around — they tap back to the search results and try the next firm.
Accessible to every visitor.
Designed so visitors with low vision, who use a screen reader, or who navigate by keyboard can still find your attorneys, read the practice areas, and submit the intake form. This is also what the ADA expects from a business that serves the public.
Quotable by AI search.
When someone asks ChatGPT, Google’s AI Overview, or Perplexity for “best personal injury attorney near me,” your firm becomes a result the AI can actually quote. We build the underlying structure so AI tools see your attorneys, practice areas, and reviews. More on this →
Designed around
the practice, not the template.
A personal injury site converts differently than an estate planning site. We design each one around the way potential clients in that practice area actually search, read, and call.
Personal Injury
Case-results displays within bar rules, accident-type sub-pages (auto, slip-and-fall, dog bite, wrongful death), and intake forms that capture the right facts before the consultation.
Scope a SiteCriminal Defense
Discrete, serious visual tone with charge-specific landing pages (DWI, drug, assault, white-collar) and 24/7 click-to-call because criminal-defense leads happen at 2 a.m.
Scope a SiteFamily Law & Divorce
Empathetic copy, custody and divorce sub-pages, mediation-vs-litigation explainers, and intake forms that feel humane to someone reaching out on the hardest day of their year.
Scope a SiteBankruptcy
Chapter 7 vs Chapter 13 explainers, debt-relief framing that meets the reader where they are, and intake flows that surface eligibility without making the lead feel judged.
Scope a SiteEstate & Probate
Wills, trusts, power-of-attorney, and probate sub-pages with age-appropriate UX, larger type defaults, and clear distinctions between estate planning and probate administration.
Scope a SiteBusiness Law
Entity formation, contracts, M&A, and commercial litigation sub-pages with a B2B-buyer tone, industry-specific case studies, and intake forms tuned for in-house counsel.
Scope a SiteReal Estate
Closing, title, landlord-tenant, and HOA sub-pages with transaction-type intake, document checklists, and timelines that calm a closing-week buyer who needs answers today.
Scope a SiteEmployment
Discrimination, wrongful termination, wage-and-hour, and harassment sub-pages with claim-screening intake, confidentiality framing, and contingency-fee explainers up front.
Scope a SiteSocial Security Disability
SSDI and SSI eligibility sub-pages, appeal-stage explainers (reconsideration, ALJ hearing, Appeals Council), and intake flows that capture onset date and work history without overwhelming the claimant.
Scope a SiteWorkers’ Compensation
Injury-type sub-pages (back, shoulder, repetitive stress, occupational disease), employer-retaliation framing, and intake flows that capture date of injury and treatment history at the front of the funnel.
Scope a SitePractice area not listed? Tell us what your firm does and we’ll scope a site around it. The architecture is consistent; the practice-area framing changes per firm.
Fifteen years
in the legal vertical.
Hundreds of law firm engagements since 2010 across redesigns, SEO visibility, paid search, social campaigns, print and brochure design, and full brand systems. Below, a partial list of the firms we’ve worked with directly.
Engagement scope varies by firm and year. Some are full-website rebuilds; others are SEO retainers, paid search campaigns, brochure runs, or brand systems. We can walk through any of them on a discovery call.
Talk to Christopher
See how your current site is doing — before we ever quote.
Free 20-minute consultation. We’ll look at the firm’s current site speed, intake flow, and search visibility, and tell you what we’d change. No deck. No pitch.
Why does web design matter for a law firm specifically?
The potential client searching “personal injury attorney near me” from the hospital parking lot at 2 a.m. has fifteen tabs open. Your site has roughly fifty milliseconds to communicate credibility before they tap back to the SERP and try the next result. That window decides whether your firm gets the consultation call or whether it goes to the firm with a cleaner-loading site and a clearer hero.
Law firm web design isn’t a content management exercise; it’s a trust engineering exercise. The hierarchy of the hero, the credibility of the attorney bios, the friction in the intake form, and the speed of the click-to-call all compound into a conversion rate. Bar-association template sites and lead-gen vendor microsites optimize for none of these because they cannot — they are templated by definition.
A custom site designed around the firm’s actual practice areas, attorney roster, and intake workflow can outperform a templated competitor by 3-5x on consultation conversion. That is the gap. We close it by treating the design phase as the intake-funnel phase, not a separate cosmetic step layered on at the end.
Why does law firm web design need senior craft, not a templated chassis?
Most law firm websites are built on a templated chassis sold by a legal-vertical vendor. The hero photo gets swapped, the practice areas get edited, the colors get tweaked, and the firm name goes on the masthead. The underlying architecture, schema, attorney-bio structure, and intake flow are identical to every other firm on the vendor's network. That uniformity is what makes the doorway-page penalty risk so high and why the templated firms cluster on page two for their own brand searches.
At Minneapolis Made, Christopher leads both. He designs your layout and writes the production code, with a small family-owned team behind him supporting the build. That means the creative vision survives all the way from concept to production: no telephone game, no compromises, no "we couldn't quite get that to work."
It also means you get a designer who understands technical constraints. We won't design something that looks amazing in Figma but tanks your page speed. Every design decision accounts for performance, SEO, and bar-rule compliance because the person making the design decision is the same person who'll be writing the code and reviewing the copy. After 500+ projects across legal marketing, St. Paul, and the Twin Cities metro, that instinct is built in.
Behind Christopher, a small editorial team of five handles content production, copy edits, and ongoing site care. Five people supporting one set of creative hands. That's the hybrid: the senior craft of a freelancer-style principal, with the capacity and continuity of a studio. No junior handoffs on creative work, but no single point of failure either. It's the middle option most law firms are actually looking for, somewhere between a one-person shop and a legal-vertical vendor with templated layers.
Frequently Asked Questions
About Law Firm Web Design
$85 per hour, invoiced weekly. No retainers, no packages, no per-case lead fees. A small or mid-sized firm site runs 80 to 160 design hours; a single-practice firm with a tight scope runs 50 to 100 hours; a multi-attorney multi-practice firm with city pages and bar-rule-compliant copy runs 150 to 250+ hours. We scope every engagement after a free discovery call.
Most law firm site projects take 6 to 10 weeks from kickoff to launch. Discovery and wireframing is 1 to 2 weeks, visual design is 2 to 3 weeks, intake-form and call-tracking integration is 1 week, and development plus revisions fills the remaining time. Bar-rule compliance review with the firm adds a week.
Yes. We redesign existing legal sites while preserving SEO rankings through proper URL mapping, 301 redirects, and schema migration. Many firms come to us after outgrowing a templated bar-association site, or after a lead-gen vendor returns their domain. See the Goldberg & Loren redesign case study for an in-progress example.
Every law firm site we design is mobile-first responsive with click-to-call buttons on phones. Most potential-client searches for an attorney happen on mobile, so we treat small screens as the primary experience, not an afterthought.
No. The firm supplies attorney headshots and we recommend a Twin Cities commercial photographer if the firm doesn’t have one. Real headshots in the firm’s offices are one of the highest-converting trust signals on a law firm site, so it’s worth investing in — we just don’t shoot it ourselves. We retouch and format the files for web.
Yes. Minnesota Rules of Professional Conduct 7.1 through 7.5 govern attorney advertising in this state; other states follow similar ABA model rules. We surface the rules at engagement start, get the firm's compliance lead to sign off on the content frame, and document the disclaimers required for any earned-results language.
A law firm website
that signs cases instead of decorating a domain.
Tell us about the firm, the practice areas, and where you serve. We’ll show you what a custom intake-focused design can do for it.
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Minneapolis Made
Minneapolis, MN 55402
Service Area
Web design services for businesses across the entire 7-county Twin Cities metro area: Hennepin, Ramsey, Dakota, Anoka, Washington, Scott, and Carver counties.
Where we work in the Twin Cities
Headquartered on downtown Minneapolis in Minneapolis. Dedicated landing pages for the suburbs we work in most often.
Plus Wayzata, Saint Louis Park, Richfield, Hopkins, and the broader 7-county Twin Cities metro on a project basis.