Most of it is
what you cannot do.
Based in downtown Minneapolis. Building for practices here and in selected markets nationally.
You cannot reply to a review the way a restaurant can. You cannot drop a pixel on a page about a diagnosis and shrug. A healthcare marketing agency that does not know that is handing you its risk.
Direct access to a senior strategist. The same person scopes the work, writes the code, and reports the results.
$85/hr. Billed weekly. No retainers, no packages.
The same channels
under much tighter rules.
Search, the map, the site and the reviews decide where patients go, exactly as they do in any local category. What changes is that half the standard playbook is either restricted or actively unwise, and knowing which half is the job.
Condition And Procedure Pages
One real page per condition you treat and procedure you perform, written to answer what a patient actually types at eleven at night, reviewed and signed by a clinician at your practice, and cited to primary sources rather than to another clinic's blog.
Our SEO service in fullProvider Profiles That Rank
Patients search for the person as often as the practice. Real photography, credentials, board certifications, hospital affiliations, languages spoken, and Person schema so each provider becomes an entity search systems can identify rather than a name in a staff grid.
One Profile Per Location
Categories, hours, services, photos, and the name and address consistency the map pack ranks on, maintained per site rather than copied. Multi-location practices lose more visibility to duplicate and stale profiles than to anything a competitor does.
The full GBP ranking checklistBooking That Does Not Fight Back
Whatever your scheduling system is, the path from a condition page to a held appointment should be one step and legible on a phone. Most practice sites bury it behind a portal login, a PDF, or a phone number that only answers during the hours the patient is at work.
Insurance And Cost, Answered
The question that stops more bookings than any clinical concern is whether you take their plan and what it will cost. A current accepted-plans list, honest self-pay ranges where you can give them, and financing options stated plainly. Vagueness here reads as expensive.
Reviews, Handled Carefully
A request workflow timed to the visit, monitoring across Google and the platforms your specialty is judged on, and response language your privacy officer has approved that never confirms whether the reviewer was a patient. The careful reply is also the one that reads best to everyone else.
AI Search Citations
Assistants are conservative about health questions and lean hard on sources that carry visible clinical authorship and real citations. That makes the work of doing medical content properly and the work of getting cited by an assistant close to the same work.
Answer engine optimizationAccessible, Because Patients Are
A meaningful share of any patient population has a vision, motor or cognitive impairment, and healthcare sites draw accessibility complaints more than most categories. Contrast, keyboard operability, labelled fields and readable type are patient-access work, not a checklist item.
Our web development workYour website is
a place data leaves from.
We are not your privacy counsel and we will not pretend to be. What we will do is make every place data exits the site visible and configurable, so your compliance lead is making decisions instead of discovering defaults.
Tracking is a per-page decision
Analytics and advertising scripts are normally installed once and inherited by every page, including the one about a specific diagnosis. The federal guidance on third-party tracking in health contexts has been issued, challenged in court and revised, so the position has genuinely moved. We build tracking so it can be switched per page or per section and document what each script sends where, and your privacy officer decides.
Where the form goes matters more than what it asks
A contact form that emails an unencrypted inbox, or a chat widget backed by a vendor with no agreement in place, is a bigger exposure than any page of copy. We map every intake path end to end, name the vendor at each hop, and route anything clinical into the systems your practice already has agreements covering.
Patient stories need real consent
Before-and-after photography and testimonials are the most persuasive assets a practice has and the ones most often used without documented, specific, revocable authorization. We will not publish a patient's image or story without that paperwork on file, and we build the library so the record travels with the asset rather than living in somebody's email.
A clinician's name on every clinical page
Health content is the category search systems hold to the highest standard, and a page about a condition published under a marketing byline is treated accordingly. Author name, credentials, the date it was clinically reviewed, and citations to primary literature rather than to a competitor's blog post.
What YMYL actually demandsThe rules are shared.
The economics are not.
A practice where the patient returns twice a year for decades and one where a single elective case funds a quarter need different plans, even though the compliance layer underneath is identical.
Dental Practices
Two businesses on one schedule: recurring hygiene that fills the calendar, and implants, clear aligners and cosmetic work that pay for the practice. They are searched differently and they convert differently.
Dental SEOSpecialty And Multi-Location Groups
Every added site multiplies the profile, schema and consistency work, and most groups are quietly losing map visibility to duplicate listings they do not know exist. The architecture question comes before the content question.
I have used a number of “SEO guys” and webmasters who talk a good game but just took my money. CJ delivers. My site has been number one almost all the time and I have never left page one for my most valuable search terms while my site has been under his careful eye.
Rick West
Richard West Law Office · Bankruptcy counsel in Ohio, 40+ years
Senior work, weekly invoices,
no surprises.
Discovery Call
Fifteen minutes. Specialty, locations, which appointments you want more of, and who at the practice signs off on compliance.
Audit And Data Map
Rankings and profiles, plus every script, form and widget on the site and where each one sends data. Your privacy officer gets that document whether or not you hire us.
Weekly Invoices
Hours actually worked, line by line. Read the invoice and you can tell what your money bought that week.
Monthly Reporting
What shipped, what moved, and which pages produced booked appointments rather than sessions.
Fifteen minutes
to a real read.
No proposal pressure and no retainer at the end of it. Bring your site and we will tell you what is on it that your privacy officer has probably never been shown.
Frequently Asked Questions
About Healthcare Marketing
Three things. It treats the tracking and forms layer as a compliance surface rather than a plugin decision, because analytics scripts on a page about a condition can expose more than a practice intends. It puts a clinician behind the content, because medical topics are held to a higher evidentiary standard than almost any other category. And it accepts that a practice cannot answer a public review the way a restaurant can. Agencies that skip those three run a general local-SEO playbook and hand the practice the risk.
$85 per hour, invoiced weekly. No retainers and no packages. A website build for a single-location practice typically runs 60 to 120 hours. Ongoing SEO and content is usually 12 to 30 hours a month depending on how many locations and providers are involved.
We build the system, your practice runs it. That means a request workflow timed to the visit, a response template your privacy officer has approved that never confirms or denies that a reviewer was a patient, and monitoring across Google, Healthgrades and the platforms relevant to your specialty. What we will not do is respond on your behalf, because a reply written by a marketing vendor is exactly where practices get into trouble.
That is a question for your privacy officer, and the honest answer is that the rules around third-party tracking on health-related pages have been the subject of federal guidance and subsequent litigation, so the position has moved. What we can do is build the site so tracking is configurable per page rather than dropped globally, document exactly what each script collects and where it sends it, and give your compliance lead a real decision to make instead of a default they never saw.
We draft and structure it; a licensed clinician at your practice reviews and signs it. The byline carries their name, credentials and the review date, and the page cites its primary sources. Medical content published under a marketing byline with no clinical review is both a search liability and a real one.
No. We are based in downtown Minneapolis and much of our work is Twin Cities, but healthcare marketing is not geographically constrained on our side. We take engagements nationally, subject to not competing with an existing client in the same market and specialty.
Where we work in the Twin Cities
Headquartered in downtown Minneapolis. Dedicated landing pages for the suburbs we work in most often.
Plus Wayzata, Saint Louis Park, Richfield, Hopkins, and the broader 7-county Twin Cities metro on a project basis.
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