Fill the dispatch board
in every season.
Based in downtown Minneapolis. Serving Twin Cities HVAC contractors — plus heating-and-cooling shops across the country.
Service pages, GBP, AI search citations, LSA, and the maintenance-plan funnel that turns one-shot install jobs into a recurring book of business.
Direct access to a senior strategist. Same person scopes the work, writes the code, and reports the results.
$85/hr. Billed weekly. No retainers, no packages.
Eight workstreams.
One coherent demand engine.
Real HVAC SEO is the engineering of a system that captures emergency intent when it's freezing or sweltering, then smooths the off-season with maintenance plans, replacement-decision content, and pre-built rebate workflows.
Service Pillars
One deep pillar per service: furnace install & repair, AC install & repair, heat pumps, ductless mini-splits, indoor air quality, commercial HVAC. Each 1,800-3,000 words, schema-marked.
City + Service-Area Pages
A dedicated page for every city in the service radius, with local-intent copy, neighborhood install photos, and city-specific schema. Real pages, not the doorway duplicates Google has been delisting.
Maintenance Plan Funnel
Site copy, post-job email cadence, and GBP integrations that turn every install into a maintenance agreement. Engineered renewal reminders keep the plan base growing year over year.
Google Business Profile
Primary + secondary categories, hours, real install photos, services, attributes, weekly posts, and the directory-wide NAP consistency the local pack ranks on.
AI Search Citations
Getting cited by ChatGPT, Perplexity, Google AI Overviews, and Claude when a homeowner asks "best HVAC in [city]" or "repair vs replace my furnace." Structured content, NATE/Trane/Carrier dealer signals, review density.
Service Page →Reviews + Reputation
Documented job-to-review workflow, response cadence under 48 hours, and review velocity across Google, BBB, Angi, HomeAdvisor, and the manufacturer dealer-locator programs.
LSA + Google Guaranteed
License verification, background check submission, badge defense, bid management, and the fake-lead dispute workflow for refunds. Pairs with organic to dominate the top of the SERP.
Technical Foundation
Sub-2.5-second load, mobile-first responsive, validated schema, clean indexability, secure HTTPS, and ADA-conscious accessibility. The site loads in a basement on 4G.
HVAC SEO isn't
generic home-services SEO.
Four things make this vertical its own game. Most agencies don't account for any of them.
Two demand peaks, two valleys
January furnace-out calls and July AC-down calls drive emergency queries. April and October collapse. The system has to win peak and not bleed cash in the shoulder months, which means a content calendar that ranges across replacement decisions and IAQ, not just emergency repair.
Recurring base is the real asset
An HVAC company is valued on the maintenance-plan base, not the install count. The marketing has to convert installs into maintenance plans and retain those plans annually, or every install is a one-shot revenue event you have to win again next year.
Three-channel SERP
An HVAC query in 2026 returns LSA at the top, the local-pack three, and organic underneath. Ranking in one without the others is leaving 60% of the clicks on the table. The system has to win all three.
Rebate + financing literacy
Heat-pump rebates, utility incentives, and 0% financing close jobs. The site needs the language a homeowner is researching (federal tax credit, IRA HEEHRA, utility rebates, NEEM) without making the company look like a rebate-broker storefront.
Senior work, weekly invoices,
no surprises.
Discovery Call
15 minutes on the phone. Services, service area, manufacturer dealer status, maintenance-plan base, and where the current marketing is or is not working.
Forensic Marketing Audit
Rankings, GBP, LSA performance, schema, link profile, vendor invoices, maintenance-plan retention. You see what's working, what's leaking, and what to fix first.
Weekly Invoices
Hours actually worked, line item by line item. Read the invoice and you can tell what your money bought that week.
Monthly Reporting
Every 30 days we walk through what shipped, what moved in rankings, and what the next month targets. Strategy adjusts to the data.
Fifteen minutes
to a real read.
No proposal pressure, no scripted pitch, no monthly retainer at the end of the conversation. Just a straight read on where your HVAC company's marketing stands and what to do before the next peak.
Frequently Asked Questions
About HVAC SEO
$85 per hour, invoiced weekly. No retainers, no packages. A typical first month runs 30 to 60 hours for the audit, service architecture, and GBP work. Steady-state monthly maintenance is typically 15 to 35 hours.
Two demand peaks, two slow valleys. The site has to capture furnace-out emergencies in January and AC-down emergencies in July without falling out of the index for the shoulder months. We pre-build seasonal landing pages, queue GBP posts, and time the maintenance-plan funnel to fill the dispatch board between peaks.
Yes. LSA is the cleanest lead channel for HVAC right now (clicks-to-call, fake-lead refunds, top-of-SERP placement). We handle the license verification, background check, bid management, and dispute workflow. It pairs with organic and the local pack.
Most HVAC revenue is in installs, but the dispatch board lives or dies on the maintenance-plan base. We wire the site, the post-job email cadence, and the GBP profile to push every install into a maintenance agreement, then engineer the retention reminder cadence to keep the plan renewed annually.
Yes. ChatGPT, Perplexity, Google AI Overviews, and Claude now answer a meaningful share of "best HVAC company in [city]" and "should I replace or repair my furnace" queries. The work is structured content, entity-graph hygiene, manufacturer-dealer citations, and review signal density. See our AI search service page for the full method.
No. Roughly half our HVAC-vertical work is Twin Cities and the East Metro. The rest is contractors across the U.S. — Sun Belt markets with year-round AC load, mature Midwest furnace markets, and high-altitude heat-pump conversions.
Where we work in the Twin Cities
Headquartered in downtown Minneapolis. Dedicated landing pages for the suburbs we work in most often.
Plus Wayzata, Saint Louis Park, Richfield, Hopkins, and the broader 7-county Twin Cities metro on a project basis.