A site that fills the plan base
between seasonal peaks.
Based in downtown Minneapolis. Serving Twin Cities HVAC contractors — plus heating-and-cooling shops across the country.
Mobile-first sites built around the maintenance-plan funnel, rebate-aware quote tools, and seasonal landing pages prepped before the next peak. The plan base is the asset.
Direct access to a senior strategist. Same person scopes the work, writes the code, and reports the results.
$85/hr. Billed weekly. No retainers, no packages.
Eight workstreams.
Built around the plan base.
Real HVAC web design is the engineering of a site that captures install demand during peaks and funnels every install into a maintenance-plan agreement that compounds the company's valuation.
Maintenance Plan Funnel
Every install page funnels to plan signup. Tiered annual / bi-annual / multi-system pricing, post-install email cadence built into the CMS, automatic renewal reminders at month 11. The plan base is the asset that compounds.
Seasonal Landing Pages
Pre-built furnace-out and AC-down emergency landing pages. Queued GBP posts, paused-and-ready ad campaigns, intake routing tuned for the temperature spike. Built in the off-season, deployed when the cold or heat hits.
Rebate + Tax-Credit Pages
Federal heat-pump tax credit, utility rebates (Xcel, CenterPoint), IRA HEEHRA, manufacturer programs. Current-year amounts surfaced on every install page so the rebate-shopper converts here, not on the competitor's site.
Service-Area Pages
A dedicated page for every city in the radius, with install photos and city-specific schema. Real pages, not the doorway-page duplicates Google has been delisting since 2024.
License + Dealer Trust Signals
Master HVAC license, NATE certification, manufacturer dealer status (Trane, Carrier, Lennox, Mitsubishi), and BBB rating surfaced above the fold. Real crew photos, recent install permits.
AI Search Readiness
Structured content so ChatGPT, Perplexity, Google AI Overviews, and Claude cite the site when a homeowner asks "best HVAC in [city]" or "should I replace or repair my furnace."
Service Page →Dispatch Integration
ServiceTitan, Housecall Pro, Jobber, FieldEdge, Workiz, manufacturer dealer portals — leads push directly into the dispatch board with service-type tags (emergency vs install vs maintenance vs commercial).
Mobile-First Speed
Sub-2.5-second LCP on a real 4G profile. Emergency search happens on a phone in a freezing house or a sweltering one. The site that loads in under three seconds books the truck.
HVAC web design isn't
a generic trade site.
Two peaks, two valleys
January furnace-out and July AC-down peaks drive emergency demand. April and October collapse. The site has to capture peak intent without falling out of the index in the shoulder months — which means content for IAQ, heat pumps, and maintenance plans that ranks year-round.
Recurring base is the real asset
An HVAC company is valued on its maintenance-plan base, not its install count. The site has to convert installs into plans and retain those plans annually, or every install is a one-shot event you have to win again next year. Most generic web design ships without a plan-funnel.
Rebate literacy closes jobs
Heat-pump rebates, utility incentives, and 0% financing close $12,000 installs. The site needs the language a homeowner is researching (federal tax credit, IRA HEEHRA, utility rebates, NEEM) without making the company look like a rebate broker.
Three ticket sizes, one site
A capacitor replacement is $300. A furnace install is $5,000. A whole-home heat-pump conversion is $15,000-25,000. The site has to convert all three without scaring off the small-ticket service call or under-selling the big install.
Senior work, weekly invoices,
no surprises.
Discovery Call
15 minutes. Service area, manufacturer dealer status, plan base, current site performance, dispatch software.
Forensic Site Audit
Mobile speed, intake conversion, plan-signup flow, rebate content, GBP integration. You see what's leaking.
Weekly Invoices
Hours actually worked, line item by line item. Read the invoice and you can tell what your money bought that week.
Launch + Monthly
Site ships in 6 to 9 weeks. Every 30 days post-launch we walk through what shipped and what's next.
Fifteen minutes
to a real read.
No proposal pressure, no scripted pitch. Just a straight read on where your shop's site actually stands and what to do before the next peak.
Frequently Asked Questions
About HVAC Web Design
$85 per hour, invoiced weekly. No retainers, no packages. A typical HVAC contractor site runs 60 to 110 hours over six to nine weeks. Steady-state monthly maintenance is typically 10 to 25 hours.
Six to nine weeks from kickoff to launch for a standard 10-to-20-page HVAC site. Seasonal landing pages (furnace-out in winter, AC-down in summer) typically ship first so the dispatch board is ready before the next peak.
Every install page funnels to a maintenance-plan signup with annual / bi-annual / multi-system tiers. Post-install email cadence (built into the site's CMS) reminds homeowners to enroll, and renewal reminders fire automatically at month 11. The plan base is the asset that gets the company valued in a sale.
Yes. Federal heat-pump tax credit, utility rebates (Xcel Energy, CenterPoint, etc.), IRA HEEHRA program, and manufacturer rebates surfaced on every install page with current-year amounts. Most HVAC sites lose the rebate-shopper to whoever made this content easy to find.
Yes. Common HVAC integrations include ServiceTitan, Housecall Pro, Jobber, FieldEdge, Workiz, and manufacturer dealer portals. We push intake-form leads directly into the dispatch board with service-type tags (emergency vs install vs maintenance vs commercial).
No. Roughly half our HVAC-vertical work is Twin Cities and the East Metro. The rest is contractors across the U.S. — Sun Belt year-round AC markets, mature Midwest furnace markets, and high-altitude heat-pump conversions.
Where we work in the Twin Cities
Headquartered in downtown Minneapolis. Dedicated landing pages for the suburbs we work in most often.
Plus Wayzata, Saint Louis Park, Richfield, Hopkins, and the broader 7-county Twin Cities metro on a project basis.