Be the first call
at 2 in the morning.
Based in downtown Minneapolis. Serving Twin Cities plumbers — plus plumbing contractors across the country.
Service pages, GBP, AI search citations, LSA, and the after-hours intake routing that catches the burst-pipe call before the competition does.
Direct access to a senior strategist. Same person scopes the work, writes the code, and reports the results.
$85/hr. Billed weekly. No retainers, no packages.
Eight workstreams.
One coherent dispatch funnel.
Real plumber SEO is the engineering of a system that captures emergency intent the moment a homeowner googles "water heater leaking" and routes that call into the dispatch board before the answering service across town picks it up.
Service Pillars
One deep pillar per service: drain cleaning, water heaters (tank + tankless), repipes, sewer line, emergency calls, commercial plumbing, new construction. Each 1,800-3,000 words, schema-marked.
City + Service-Area Pages
A dedicated page for every city in the service radius, with local-intent copy, neighborhood photo galleries, and city-specific schema. Not the doorway-page duplicates Google has been delisting.
After-Hours Intake
Mobile-first phone-number placement, GBP hours set to match the actual answering service, and call-routing rules that make sure a person picks up the 2am call. Engineered, not assumed.
Google Business Profile
Primary + secondary categories, 24/7 hours where supported, real job photos, services, attributes, weekly posts, and the directory-wide NAP consistency the local pack ranks on.
AI Search Citations
Getting cited by ChatGPT, Perplexity, Google AI Overviews, and Claude when a homeowner asks "best plumber in [city]" or "how much to replace a water heater." Structured content, license-board citations, review density.
Service Page →Reviews + Reputation
Documented job-to-review workflow, response cadence under 48 hours, and review velocity across Google, BBB, Angi, HomeAdvisor, and the state license board listings.
LSA + Google Guaranteed
License verification, background check submission, badge defense, bid management, and the fake-lead dispute workflow for refunds. Pairs with organic to dominate the top of the SERP.
Technical Foundation
Sub-2.5-second load, mobile-first responsive, validated schema, clean indexability, secure HTTPS, and ADA-conscious accessibility. The site loads in a flooded basement on 4G.
Plumber SEO isn't
generic local SEO.
Four things make this vertical its own game. Most agencies don't account for any of them.
2am intent is a real market
A meaningful share of plumbing calls happen at hours when most agencies' clients don't pick up. The site, GBP, LSA bidding, and after-hours intake all have to be tuned for the call that happens at 2am, not just the search that happens at 2pm.
Proximity is the ranking signal
Google weights plumbing queries on physical proximity to the searcher more heavily than almost any other vertical. Service-area architecture, GBP location consistency, and citation distance management drive the local pack here, not raw domain authority.
Three-channel SERP
A plumbing query in 2026 returns LSA at the top, the local-pack three, and organic underneath. Ranking in one without the others is leaving 60% of the clicks on the table. The system has to win all three.
Trust gates the ticket size
A drain unclog is a $300 job. A repipe or sewer line is $15,000. The site has to convert both, which means thick trust signals (license, bond, insurance, reviews, real crew photos) that scale a homeowner's confidence to the size of the work.
Senior work, weekly invoices,
no surprises.
Discovery Call
15 minutes on the phone. Services, service area, after-hours coverage, and where the current SEO is or is not working.
Forensic SEO Audit
Rankings, GBP, LSA performance, schema, link profile, vendor invoices. You see what's working, what's leaking, and what to fix first.
Weekly Invoices
Hours actually worked, line item by line item. Read the invoice and you can tell what your money bought that week.
Monthly Reporting
Every 30 days we walk through what shipped, what moved in rankings, and what the next month targets. Strategy adjusts to the data.
Fifteen minutes
to a real read.
No proposal pressure, no scripted pitch, no monthly retainer at the end of the conversation. Just a straight read on where your plumbing company's SEO actually stands.
Frequently Asked Questions
About Plumber SEO
$85 per hour, invoiced weekly. No retainers, no packages. A typical first month runs 30 to 60 hours for the audit, service architecture, and GBP work. Steady-state monthly maintenance is typically 15 to 35 hours.
30 to 90 days for local-pack improvements (plumbing intent is heavily proximity-weighted), 6 to 9 months for ranking on competitive head terms like "plumber near me." A clean GBP and a fast site can produce dispatch calls in the first weeks.
Emergency plumbing is a 2am-burst-pipe market. The site has to make the phone number unmissable, the GBP has to advertise 24/7 hours where the shop actually staffs an answering service, and the after-hours intake routing has to send the call somewhere a person picks up. We engineer all three.
Yes. LSA is high-performing for plumbing because of the clicks-to-call model and fake-lead refund process. We handle the license verification, background check, bid management, and dispute workflow. It pairs with organic and the local pack.
Yes. ChatGPT, Perplexity, Google AI Overviews, and Claude now answer "best plumber in [city]" and "how much does a water heater cost to replace" queries. The work is structured content, BBB and license-board citations, and review density. See our AI search service page for the full method.
No. Roughly half our plumbing-vertical work is Twin Cities and the East Metro. The rest is plumbing contractors across the U.S.
Where we work in the Twin Cities
Headquartered in downtown Minneapolis. Dedicated landing pages for the suburbs we work in most often.
Plus Wayzata, Saint Louis Park, Richfield, Hopkins, and the broader 7-county Twin Cities metro on a project basis.