A site that books jobs
in a driveway at 11pm.
Based in downtown Minneapolis. Serving Twin Cities contractors — plus home-services companies across the country.
Mobile-first, intake-tuned websites for roofers, HVAC, plumbers, electricians, and the trades. Built to load in a basement on 4G and convert before the homeowner thumbs back to the search results.
Direct access to a senior strategist. Same person scopes the work, writes the code, and reports the results.
$85/hr. Billed weekly. No retainers, no packages.
Eight workstreams.
One coherent booking machine.
Real home-services web design is the engineering of a site that meets a homeowner in the moment of intent — whether that's a 2am burst pipe or a Saturday-morning storm-damage inspection — and converts before they tap back to the search results.
Mobile-First Speed
Sub-2.5-second LCP on real 4G, not lab simulations. Most home-services search happens on a phone in a driveway, garage, or basement. The site that loads in under three seconds books the consultation.
Intake Forms + Call Tracking
Conversion-tuned forms that capture the right fields without scaring the lead off. Call-tracking numbers per source, click-to-call above the fold on mobile, and routing into the dispatch board with source + service tags.
Service-Area Architecture
A dedicated page for every city in the radius with local-intent copy, neighborhood install photos, and city-specific schema. Not the doorway-page duplicates Google has been delisting since 2024.
Photo Galleries + Before/After
Job-site galleries with real crew photos, before/after sliders, and structured-data product markup. Homeowners book the shop with photos that look like a Saturday in May, not stock images of smiling crews.
Trust + License Signals
License, bond, insurance, BBB rating, Google Reviews count, manufacturer certifications, and permit-pulled photos surfaced above the fold. Real trust signals homeowners search for and Google rewards.
AI Search Readiness
Structured content, entity-graph hygiene, and authoritative citations so ChatGPT, Perplexity, Google AI Overviews, and Claude cite the site when a homeowner asks "who's the best [trade] in [city]."
Service Page →Dispatch Software Integration
ServiceTitan, Housecall Pro, Jobber, FieldEdge, Workiz — leads push directly into the dispatch board with source, geography, and service-type tags. No re-keying in the office.
Accessible to Every Visitor
Readable text, real contrast, keyboard-friendly forms, alt text on every photo. Homeowners with older eyes, slower connections, or screen readers still book the job — and the ADA expects it from a business that serves the public.
Home services web design isn't
a generic small-business site.
Four things make this vertical its own game. Most agencies don't account for any of them.
Emergency intent is a real market
A meaningful share of jobs start with a homeowner Googling "burst pipe" at 11pm or "furnace not heating" at 6am. The site has to make the phone number unmissable on mobile, route after-hours calls to a real human, and let the form submit without a captcha that defeats a panicked thumb.
Trust gates the ticket size
A drain unclog is $300. A repipe or new roof is $25,000. The site has to convert both, which means trust signals that scale: real crew photos, license + bond + insurance numbers, manufacturer certifications, BBB rating, Google Reviews count surfaced above the fold.
Service-area complexity
A shop covering 30 cities needs 30 distinct landing pages, not 30 duplicates with the city name swapped in. Google has been actively delisting doorway pages since 2024. The site architecture has to scale to real service areas without triggering the spam classifier.
Dispatch software lock-in
Whatever dispatch tool the shop runs (ServiceTitan, Housecall Pro, Jobber, FieldEdge, Workiz) becomes the operational hub. The site has to integrate cleanly so leads route from form submission into the right tech's queue without office re-keying. Most generic web design doesn't ship with this baked in.
Senior work, weekly invoices,
no surprises.
Discovery Call
15 minutes on the phone. Trades, service area, dispatch software, current site performance, and where leads come from today.
Forensic Site Audit
Mobile speed, conversion paths, intake form drop-off, GBP integration, schema, vendor invoices. You see what's working, what's leaking, and what to fix first.
Weekly Invoices
Hours actually worked, line item by line item. Read the invoice and you can tell what your money bought that week.
Launch + Monthly
Site ships in 6 to 10 weeks. Every 30 days post-launch we walk through what shipped, what moved, and what the next month targets.
Fifteen minutes
to a real read.
No proposal pressure, no scripted pitch, no monthly retainer at the end of the conversation. Just a straight read on where your shop's site actually stands and what to do about it.
Frequently Asked Questions
About Home Services Web Design
$85 per hour, invoiced weekly. No retainers, no packages. A typical contractor site runs 60 to 120 hours total over six to ten weeks. Steady-state monthly maintenance is typically 10 to 25 hours.
Six to ten weeks from kickoff to launch for a standard contractor site (10 to 25 pages). Storm-response and emergency-call sites can ship faster (3 to 5 weeks) by stripping the build down to the highest-converting templates first and adding the rest post-launch.
WordPress most of the time. Home-services owners need to update photos and pricing without calling the agency every week, and WordPress + a curated theme is the best fit for that. Webflow and custom builds for shops with in-house technical staff or unusual integration needs.
Yes. Common integrations include ServiceTitan, Housecall Pro, Jobber, FieldEdge, and Workiz. We wire the intake form to push leads directly into the dispatch board with source, geography, and service type tags so the office can route to the right tech without re-keying.
Yes. For shops covering multiple metros or a wide service radius, we build city-specific landing pages and service-area schema that ranks each location separately. Each page has unique copy, neighborhood photos, and local-pack signals — not the doorway-page duplicates Google has been delisting since 2024.
No. Roughly half our home-services work is Twin Cities and the East Metro. The rest is contractors across the U.S.
Where we work in the Twin Cities
Headquartered in downtown Minneapolis. Dedicated landing pages for the suburbs we work in most often.
Plus Wayzata, Saint Louis Park, Richfield, Hopkins, and the broader 7-county Twin Cities metro on a project basis.