A site that's ready
when the radar pops.
Based in downtown Minneapolis. Serving Twin Cities roofers — plus storm-state contractors across the country.
Mobile-first sites built around storm-response landing pages, before/after galleries, insurance-claim content, and manufacturer-certification trust signals.
Direct access to a senior strategist. Same person scopes the work, writes the code, and reports the results.
$85/hr. Billed weekly. No retainers, no packages.
Eight workstreams.
Built around the storm.
Real roofing web design is the engineering of a site that captures replacement and insurance-claim intent year-round, then shock-loads with storm-response infrastructure ready to deploy in 24 hours when the hail event hits.
Storm-Response Landing Pages
Pre-built "[city] storm damage" + "[city] hail damage" + "free roof inspection" landing pages, queued GBP posts, paused-and-ready ad campaigns. Built in the off-season, deployed in 24 hours when the radar pops.
Our SEO work in this verticalBefore/After Galleries
Real job-site photos with before/after sliders, neighborhood organization, and product markup. Homeowners book the shop with photos that look like the houses next door, not stock images of red roofs in Spanish suburbs.
Insurance Claim Content
Explainer pages for deductible, supplement, ACV vs RCV, adjuster meeting prep. Captures the searcher in claim-research mode without making the firm look like a storm chaser. Educational framing protects the BBB rating.
Our SEO work in this verticalService-Area Pages
A dedicated page for every city in the radius, with neighborhood install photos, local code references where relevant, and city-specific schema. Real pages, not doorway-page duplicates.
The full industry hubManufacturer Dealer Signals
GAF Master Elite, Owens Corning Platinum Preferred, CertainTeed Select ShingleMaster status surfaced above the fold with current-year badges. Real trust signals homeowners search for and insurers actually verify.
Why trust signals decide visibilityAI Search Readiness
Structured content so ChatGPT, Perplexity, Google AI Overviews, and Claude cite the site when a homeowner asks "best roofer in [city]" or "is my roof shot."
Service Page →CRM + Dispatch Integration
JobNimbus, AccuLynx, RoofSnap, ServiceTitan — leads push directly into the CRM with source, geography, and storm-event tags so the office can prioritize the hot lead.
Custom integration workMobile-First Speed
Sub-2.5-second LCP on a real 4G profile. Post-storm search volume can 5x in 48 hours — the site that loads fastest captures the inspection-request flood.
How Twin Cities agency sites actually performRoofing web design isn't
a generic trade site.
Storm shock-loading is the game
A single hail event puts 30,000 queries on the SERP in 48 hours. The site, GBP posts, and LSA bids have to already exist when the radar pops. There's no time to build them after — the shops that win are the ones who shipped the infrastructure in the off-season.
Brutal seasonality
Search volume doubles March-September, then collapses. The site has to capture peak demand without falling out of the index in shoulder months, which means a content calendar that ranges across replacement, materials education, maintenance, and commercial work to rank year-round.
Insurance entanglement
A real share of replacement work is insurance-claim work. The site needs the language a homeowner is searching for (deductible, supplement, ACV vs RCV, adjuster meeting) without making the firm look like a storm chaser. Frame it as homeowner education, not solicitation.
Photos do the selling
A homeowner shopping a $20K roof replacement spends 80% of their research time looking at photos. The site has to ship with a real before/after gallery, neighborhood-organized so the prospect can see jobs near their house — not stock images of red Spanish tile roofs that don't exist in Minnesota.
A roofing site is
a photo delivery problem.
Homeowners spend most of their research time looking at finished work, which makes the gallery the product. It is also the most common reason a contractor site is slow.
Job-site phones produce enormous files
A crew photo off a modern phone arrives at twelve megapixels and several megabytes, frequently rotated wrong, with the orientation held in metadata that not every browser respects. Uploaded straight into the CMS, twenty of them push a gallery page past ten megabytes. The build has to resize, re-encode, strip metadata and correct rotation automatically on upload, because nobody is doing that by hand between jobs.
Galleries are where load time goes to die
A before-and-after slider above the fold loads two full-size images before anything else renders, which makes it the largest contentful paint on the page. Post-storm, that page is being opened on cellular by someone standing in their driveway. Correctly sized sources, modern formats, explicit dimensions to stop layout shift, and deferring everything below the fold are what keep it usable when it counts.
Organize by neighborhood, not by date
A gallery sorted newest-first tells a homeowner nothing about whether you have worked on houses like theirs. Grouping by city and neighborhood, tagging by product and roof type, and captioning with the actual street or development turns the same photographs into local relevance a search engine can read and a neighbor can recognize.
Let the homeowner send photos too
A form that accepts phone photos of the damage turns a vague inquiry into a scoped lead before anyone drives out, and the estimator arrives already knowing what they are looking at. It is a small amount of engineering, it improves lead quality substantially, and almost no contractor site offers it.
The site has to survive
the week it matters most.
A significant hail event can multiply traffic several times over inside forty-eight hours. That is the week the site earns its keep, and the week most contractor sites fall over.
Traffic arrives all at once
Storm demand is not a gentle curve. It is a spike concentrated into a couple of days across a defined geography. A site on cheap shared hosting with no edge caching slows down or falls over at exactly the moment the market is deciding who to call. Static delivery with a CDN in front of it is not a luxury in this trade, it is the difference between capturing the event and missing it.
Forms must not lose leads under load
The failure that actually costs money is a submitted form that silently drops because the mail handler timed out. Queueing submissions, writing them to storage before attempting delivery, and confirming receipt on screen means the lead survives even when something downstream is struggling. Every form lost during a storm week is a five-figure job.
Accessible because people are stressed
Contractor sites draw real accessibility complaints, and past the legal exposure the practical case is stronger. Adequate contrast, large tap targets, labelled fields and keyboard operability are what make a site usable by someone upset, outdoors, in bright sun, on a cracked phone. Accessibility work and storm-week conversion work turn out to be the same work.
Built to be updated in an hour
Storm response means publishing a city-specific page and a Business Profile post while the radar is still on the news. If that needs a developer ticket, it will not happen. The build has to let the contractor put a new landing page live from a template inside an hour without touching code.
Every city needs a page.
None of them can be filler.
Service-area coverage is how a roofer ranks beyond the pin, and it is also the fastest way to get a site classified as doorway pages. The difference is entirely in the build.
A template is not the same as duplication
Google objects to substantially similar pages that funnel visitors somewhere more useful, not to consistent layout. A city page earns its place when it carries jobs completed in that city, the local permit and inspection process, the housing stock and roof types common there, and the storms that specific area has actually taken. Those are different facts per city, delivered in a shared frame.
Local proof is the differentiator
The fastest way to make a city page real is photographs of work done there, captioned with the neighborhood. It is also the hardest thing for a competitor to fake and the easiest thing for a roofing company to produce, because the crews are already photographing every job. The build should make attaching a job to a city page a two-minute task, not a developer request.
Write for the housing stock
A 1920s neighborhood of steep-pitch slate and a 2005 development of architectural asphalt are different jobs, different price points and different searches. A city page that describes the roofs actually on those streets reads as local to a homeowner and carries entity signals no amount of city-name repetition can produce.
Prune the ones that never earn
Not every city justifies a page, and a page that has produced nothing in a year is a liability rather than an asset. Reviewing coverage annually and consolidating the pages that never gained traction is part of the maintenance, and it is the step that keeps a service-area architecture on the right side of the line.
Senior work, weekly invoices,
no surprises.
Discovery Call
15 minutes. Service area, manufacturer certifications, storm response history, current site performance, CRM.
Forensic Site Audit
Mobile speed, intake conversion, gallery quality, insurance-claim content, GBP integration. You see what's leaking.
Weekly Invoices
Hours actually worked, line item by line item. Read the invoice and you can tell what your money bought that week.
Launch + Monthly
Site ships in 6 to 9 weeks. Every 30 days post-launch we walk through what shipped, what moved, what's next.
Fifteen minutes
to a real read.
No proposal pressure, no scripted pitch. Just a straight read on where your roofing company's site actually stands and what to do before the next storm.
Frequently Asked Questions
About Roofing Web Design
$85 per hour, invoiced weekly. No retainers, no packages. A typical roofing contractor site runs 60 to 110 hours over six to nine weeks. Steady-state monthly maintenance is typically 10 to 25 hours.
Six to nine weeks from kickoff to launch for a standard 10-to-20-page roofing site. Storm-response landing pages typically ship first so the system is in place before the next hail event.
Pre-built "[city] storm damage roof inspection" landing pages, queued GBP posts, paused-and-ready Google Ads campaigns, on-call intake routing for the radar pop. Built in the off-season so the site is ready to deploy in 24 hours when the storm hits.
Yes. Insurance-claim work is a real share of replacement revenue. The site needs the language a homeowner searches (deductible, supplement, ACV vs RCV, adjuster meeting) without making the firm look like a storm chaser to Google or to the BBB. Frame it as educational, not transactional.
Yes. Common roofing integrations include JobNimbus, AccuLynx, RoofSnap, and ServiceTitan. We push intake-form leads directly into the CRM with source, geography, and storm-event tags so the office can prioritize the hot lead.
No. Roughly half our roofing-vertical work is Twin Cities and the East Metro. The rest is roofing contractors across the U.S. — storm states (Dallas-Fort Worth, Oklahoma City, Denver), coastal states, and mature Northeast markets.
More Roofing Services
Other Industries We Serve
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