A site that's ready
when the radar pops.
Based in downtown Minneapolis. Serving Twin Cities roofers — plus storm-state contractors across the country.
Mobile-first sites built around storm-response landing pages, before/after galleries, insurance-claim content, and manufacturer-certification trust signals.
Direct access to a senior strategist. Same person scopes the work, writes the code, and reports the results.
$85/hr. Billed weekly. No retainers, no packages.
Eight workstreams.
Built around the storm.
Real roofing web design is the engineering of a site that captures replacement and insurance-claim intent year-round, then shock-loads with storm-response infrastructure ready to deploy in 24 hours when the hail event hits.
Storm-Response Landing Pages
Pre-built "[city] storm damage" + "[city] hail damage" + "free roof inspection" landing pages, queued GBP posts, paused-and-ready ad campaigns. Built in the off-season, deployed in 24 hours when the radar pops.
Before/After Galleries
Real job-site photos with before/after sliders, neighborhood organization, and product markup. Homeowners book the shop with photos that look like the houses next door, not stock images of red roofs in Spanish suburbs.
Insurance Claim Content
Explainer pages for deductible, supplement, ACV vs RCV, adjuster meeting prep. Captures the searcher in claim-research mode without making the firm look like a storm chaser. Educational framing protects the BBB rating.
Service-Area Pages
A dedicated page for every city in the radius, with neighborhood install photos, local code references where relevant, and city-specific schema. Real pages, not doorway-page duplicates.
Manufacturer Dealer Signals
GAF Master Elite, Owens Corning Platinum Preferred, CertainTeed Select ShingleMaster status surfaced above the fold with current-year badges. Real trust signals homeowners search for and insurers actually verify.
AI Search Readiness
Structured content so ChatGPT, Perplexity, Google AI Overviews, and Claude cite the site when a homeowner asks "best roofer in [city]" or "is my roof shot."
Service Page →CRM + Dispatch Integration
JobNimbus, AccuLynx, RoofSnap, ServiceTitan — leads push directly into the CRM with source, geography, and storm-event tags so the office can prioritize the hot lead.
Mobile-First Speed
Sub-2.5-second LCP on a real 4G profile. Post-storm search volume can 5x in 48 hours — the site that loads fastest captures the inspection-request flood.
Roofing web design isn't
a generic trade site.
Storm shock-loading is the game
A single hail event puts 30,000 queries on the SERP in 48 hours. The site, GBP posts, and LSA bids have to already exist when the radar pops. There's no time to build them after — the shops that win are the ones who shipped the infrastructure in the off-season.
Brutal seasonality
Search volume doubles March-September, then collapses. The site has to capture peak demand without falling out of the index in shoulder months, which means a content calendar that ranges across replacement, materials education, maintenance, and commercial work to rank year-round.
Insurance entanglement
A real share of replacement work is insurance-claim work. The site needs the language a homeowner is searching for (deductible, supplement, ACV vs RCV, adjuster meeting) without making the firm look like a storm chaser. Frame it as homeowner education, not solicitation.
Photos do the selling
A homeowner shopping a $20K roof replacement spends 80% of their research time looking at photos. The site has to ship with a real before/after gallery, neighborhood-organized so the prospect can see jobs near their house — not stock images of red Spanish tile roofs that don't exist in Minnesota.
Senior work, weekly invoices,
no surprises.
Discovery Call
15 minutes. Service area, manufacturer certifications, storm response history, current site performance, CRM.
Forensic Site Audit
Mobile speed, intake conversion, gallery quality, insurance-claim content, GBP integration. You see what's leaking.
Weekly Invoices
Hours actually worked, line item by line item. Read the invoice and you can tell what your money bought that week.
Launch + Monthly
Site ships in 6 to 9 weeks. Every 30 days post-launch we walk through what shipped, what moved, what's next.
Fifteen minutes
to a real read.
No proposal pressure, no scripted pitch. Just a straight read on where your roofing company's site actually stands and what to do before the next storm.
Frequently Asked Questions
About Roofing Web Design
$85 per hour, invoiced weekly. No retainers, no packages. A typical roofing contractor site runs 60 to 110 hours over six to nine weeks. Steady-state monthly maintenance is typically 10 to 25 hours.
Six to nine weeks from kickoff to launch for a standard 10-to-20-page roofing site. Storm-response landing pages typically ship first so the system is in place before the next hail event.
Pre-built "[city] storm damage roof inspection" landing pages, queued GBP posts, paused-and-ready Google Ads campaigns, on-call intake routing for the radar pop. Built in the off-season so the site is ready to deploy in 24 hours when the storm hits.
Yes. Insurance-claim work is a real share of replacement revenue. The site needs the language a homeowner searches (deductible, supplement, ACV vs RCV, adjuster meeting) without making the firm look like a storm chaser to Google or to the BBB. Frame it as educational, not transactional.
Yes. Common roofing integrations include JobNimbus, AccuLynx, RoofSnap, and ServiceTitan. We push intake-form leads directly into the CRM with source, geography, and storm-event tags so the office can prioritize the hot lead.
No. Roughly half our roofing-vertical work is Twin Cities and the East Metro. The rest is roofing contractors across the U.S. — storm states (Dallas-Fort Worth, Oklahoma City, Denver), coastal states, and mature Northeast markets.
Where we work in the Twin Cities
Headquartered in downtown Minneapolis. Dedicated landing pages for the suburbs we work in most often.
Plus Wayzata, Saint Louis Park, Richfield, Hopkins, and the broader 7-county Twin Cities metro on a project basis.