Own the storm
and the steady season.
Based in downtown Minneapolis. Serving Twin Cities roofers — plus storm-state contractors across the country.
Service-area pages, GBP, AI search citations, review velocity, and the storm-response system that turns the next hail radar into 60 booked inspections.
Direct access to a senior strategist. Same person scopes the work, writes the code, and reports the results.
$85/hr. Billed weekly. No retainers, no packages.
Eight workstreams.
One coherent ranking system.
Real roofing SEO is the engineering of a service-area footprint that Google, Local Services Ads, and AI search systems consistently judge as the canonical answer in every city the crew rolls a truck.
Service Pillars
One deep pillar page per service line: roof replacement, storm and hail response, commercial flat-roof, gutters, siding. Each 1,800-3,000 words and schema-marked.
City + Service-Area Pages
A dedicated page for every city in the service radius, with local-intent copy, neighborhood photo galleries, and city-specific schema. Not the doorway-page duplicates Google has been delisting.
Storm-Response System
Pre-built "[city] storm damage" landing pages, queued GBP posts, ad campaigns paused in the off-season and ready to flip live in 24 hours when the radar pops. Built once, deployed every storm.
Google Business Profile
Primary + secondary categories, hours, real install photos, services, attributes, weekly posts, and the directory-wide NAP consistency the local pack ranks on.
AI Search Citations
Getting cited by ChatGPT, Perplexity, Google AI Overviews, and Claude when a homeowner asks "who's the best roofer in [city]." Structured content, BBB + manufacturer-certification entity signals, and review density.
Service Page →Reviews + Reputation
Documented job-to-review workflow, response cadence under 48 hours, and review velocity across Google, BBB, Angi, HomeAdvisor, and the manufacturer programs (GAF, Owens Corning, CertainTeed).
LSA + Google Guaranteed
License verification, background check submission, badge defense, bid management, and the fake-lead dispute workflow for refunds. Pairs with organic to dominate the top of the SERP.
Technical Foundation
Sub-2.5-second load, mobile-first responsive, validated schema, clean indexability, secure HTTPS, and ADA-conscious accessibility. The site loads in a driveway on 4G.
Roofing SEO isn't
generic local SEO.
Four things make this vertical its own game. Most agencies don't account for any of them.
Brutal seasonality
Search volume doubles between March and September, then collapses. The system has to capture peak demand without falling out of the index during the slow months. That's a publishing cadence problem, not a one-time build problem.
Storm shock-loading
A single hail event can put 30,000 queries on the SERP in 48 hours. The pages, the GBP posts, and the LSA bids have to already exist when the radar pops. There is no time to build them after.
Three-channel SERP
A roofing query in 2026 returns LSA at the top, the local-pack three, and organic underneath. Ranking in one without the others is leaving 60% of the clicks on the table. The system has to win all three.
Insurance entanglement
A real share of replacement work is insurance-claim work. The site needs the language a homeowner is searching for (deductible, supplement, ACV vs RCV, adjuster meeting) without making the firm look like a storm chaser to Google or to the BBB.
Senior work, weekly invoices,
no surprises.
Discovery Call
15 minutes on the phone. Services, service area, manufacturer certifications, and where the current SEO is or is not working.
Forensic SEO Audit
Rankings, GBP, LSA performance, schema, link profile, vendor invoices. You see what's working, what's leaking, and what to fix first.
Weekly Invoices
Hours actually worked, line item by line item. Read the invoice and you can tell what your money bought that week.
Monthly Reporting
Every 30 days we walk through what shipped, what moved in rankings, and what the next month targets. Strategy adjusts to the data.
Fifteen minutes
to a real read.
No proposal pressure, no scripted pitch, no monthly retainer at the end of the conversation. Just a straight read on where your roofing company's SEO actually stands and what to do before the next storm.
Frequently Asked Questions
About Roofing SEO
$85 per hour, invoiced weekly. No retainers, no packages. A typical first month runs 30 to 60 hours for the audit, service-area architecture, and GBP work. Steady-state monthly maintenance is typically 15 to 35 hours.
60 to 120 days for local-pack improvements and the first wave of organic city-page traction, 6 to 9 months for ranking on competitive head terms like "roofers near me." Storm season can compress that timeline dramatically if the foundational work is already in place when the weather hits.
Storm response demands a separate URL architecture that is built before the storm, not after. Dedicated "[city] storm damage roof inspection" landing pages, prepped GBP posts, on-call review-velocity workflow, and Google Ads queued for the radar pop. We build the storm system in the off-season so it is ready to deploy in 24 hours.
Yes. LSA is a different product from organic SEO and from Google Ads, with its own background check, license verification, and bidding model. We handle the application, the badge verification, the bidding, and the dispute workflow for fake-lead refunds. LSA bills clicks-to-call, not impressions, which means it pairs well with the organic and local-pack work.
Yes. ChatGPT, Perplexity, Google AI Overviews, and Claude now answer a meaningful share of "best roofer in [city]" and "is my roof shot" queries. The work is structured content, entity-graph hygiene, BBB and manufacturer-certification citations, and review signal density. See our AI search service page for the full method.
No. Roughly half our roofing-vertical work is Twin Cities and the East Metro. The rest is roofing contractors across the U.S. — storm states (Dallas-Fort Worth, Oklahoma City, Denver), coastal states, and mature Northeast markets.
Where we work in the Twin Cities
Headquartered in downtown Minneapolis. Dedicated landing pages for the suburbs we work in most often.
Plus Wayzata, Saint Louis Park, Richfield, Hopkins, and the broader 7-county Twin Cities metro on a project basis.