Own the storm
and the steady season.
Based in downtown Minneapolis. Serving Twin Cities roofers — plus storm-state contractors across the country.
Service-area pages, GBP, AI search citations, review velocity, and the storm-response system that turns the next hail radar into 60 booked inspections.
Direct access to a senior strategist. Same person scopes the work, writes the code, and reports the results.
$85/hr. Billed weekly. No retainers, no packages.
Eight workstreams.
One coherent ranking system.
Real roofing SEO is the engineering of a service-area footprint that Google, Local Services Ads, and AI search systems consistently judge as the canonical answer in every city the crew rolls a truck.
Service Pillars
One deep pillar page per service line: roof replacement, storm and hail response, commercial flat-roof, gutters, siding. Each 1,800-3,000 words and schema-marked.
Our SEO service in fullCity + Service-Area Pages
A dedicated page for every city in the service radius, with local-intent copy, neighborhood photo galleries, and city-specific schema. Not the doorway-page duplicates Google has been delisting.
The full industry hubStorm-Response System
Pre-built "[city] storm damage" landing pages, queued GBP posts, ad campaigns paused in the off-season and ready to flip live in 24 hours when the radar pops. Built once, deployed every storm.
The site build behind itGoogle Business Profile
Primary + secondary categories, hours, real install photos, services, attributes, weekly posts, and the directory-wide NAP consistency the local pack ranks on.
The full GBP ranking checklistAI Search Citations
Getting cited by ChatGPT, Perplexity, Google AI Overviews, and Claude when a homeowner asks "who's the best roofer in [city]." Structured content, BBB + manufacturer-certification entity signals, and review density.
Service Page →Reviews + Reputation
Documented job-to-review workflow, response cadence under 48 hours, and review velocity across Google, BBB, Angi, HomeAdvisor, and the manufacturer programs (GAF, Owens Corning, CertainTeed).
Why off-site reputation decides visibilityLSA + Google Guaranteed
License verification, background check submission, badge defense, bid management, and the fake-lead dispute workflow for refunds. Pairs with organic to dominate the top of the SERP.
Badge defense changed in October 2025, when Google Verified replaced Guaranteed and Screened and the money-back guarantee ended with it. Our guide to what breaks in Local Services Ads covers that, the Business Profile unlinking bug, and the Performance Max migration.
Paid acquisition alongside organicTechnical Foundation
Sub-2.5-second load, mobile-first responsive, validated schema, clean indexability, secure HTTPS, and ADA-conscious accessibility. The site loads in a driveway on 4G.
Our web development workRoofing SEO isn't
generic local SEO.
Four things make this vertical its own game. Most agencies don't account for any of them.
Brutal seasonality
Search volume doubles between March and September, then collapses. The system has to capture peak demand without falling out of the index during the slow months. That's a publishing cadence problem, not a one-time build problem.
Storm shock-loading
A single hail event can put 30,000 queries on the SERP in 48 hours. The pages, the GBP posts, and the LSA bids have to already exist when the radar pops. There is no time to build them after.
Three-channel SERP
A roofing query in 2026 returns LSA at the top, the local-pack three, and organic underneath. Ranking in one without the others is leaving 60% of the clicks on the table. The system has to win all three.
Insurance entanglement
A real share of replacement work is insurance-claim work. The site needs the language a homeowner is searching for (deductible, supplement, ACV vs RCV, adjuster meeting) without making the firm look like a storm chaser to Google or to the BBB.
The homeowner is not searching
for a roofer yet.
After a hail event, most searches are about the claim, not the contractor. That gap between the question and the sale is the single biggest untapped keyword set in the trade, and almost nobody publishes into it.
ACV versus RCV decides the whole job
Actual cash value pays depreciated value now. Replacement cost value pays the rest once the work is done and documented. A homeowner who does not understand which policy they hold cannot evaluate any bid they receive, and the contractor who explains it in plain English becomes the trusted one before a quote is ever discussed. That explanation is a page, not a paragraph in a brochure.
The supplement is where margin lives
The first adjuster estimate routinely misses code-required items: ice and water shield, drip edge, ridge venting, steep and high charges. Supplementing is normal, legitimate, and completely invisible to homeowners, who often assume the first number is final. Content that explains why a second estimate happens prevents the "why did the price change" conversation that kills signed contracts.
Denials and the deductible question
"My roof claim was denied" and "do I have to pay my deductible" are high-volume, high-anxiety searches with almost no good answers written by roofers. One is a real appeal process worth explaining. The other has a legally correct answer that separates honest contractors from the ones offering to eat the deductible, which is insurance fraud in most states and worth saying plainly.
There is a clock on the claim
Most policies require notice within a set window after the loss, and homeowners routinely discover damage months later and assume it is too late. A page that states the deadline for the state and what documentation preserves the claim is genuinely useful, ranks for a query nobody competes on, and reaches people at the exact moment they are choosing who to call.
Your competition after a storm
does not live here.
Within days of a significant hail event, crews arrive from out of state, knock the neighborhood, and leave before the first warranty claim. Every local roofer knows this. Almost none of them market against it.
Permanence is the entire pitch
A storm chaser cannot credibly claim a local address, a decade of local jobs, or a warranty anyone can collect on in three years. Those are the assets a local roofer already owns and almost never puts on the page. Years in the market, the physical address, neighborhoods worked, and a warranty someone can actually reach should be above the fold, not in the About section.
Manufacturer certification is a keyword
GAF Master Elite, Owens Corning Platinum Preferred and CertainTeed SELECT ShingleMaster are held by a small fraction of contractors, they carry enhanced warranties homeowners are told to look for, and people search them by name. Most certified roofers mention the badge in a footer image with no alt text, which is invisible to search and to an AI assistant summarizing who to trust.
The comparison page nobody writes
"How to spot a storm chaser" and "questions to ask a roofer after hail" are searched heavily in the weeks after an event, and the results are dominated by insurers and consumer sites rather than contractors. A local roofer answering honestly, including the parts that are unflattering to the trade, wins the reader who is deciding between the door-knocker and someone they found themselves.
Licensing and the review moat
State contractor licensing and local permit history are public, verifiable and permanent. A transient crew has none of it, and a review profile built steadily over years cannot be replicated in a six-week campaign. This is the one competitive advantage in the trade that cannot be bought, which makes review velocity the highest-return work a local roofer can do between storms.
Shingles and flat roofs
are different companies.
Plenty of roofers do both and market only the residential half, because that is where the search volume looks biggest. The commercial half is quieter, far less competed, and worth several times more per job.
A different vocabulary entirely
Homeowners search shingles, hail damage and roof replacement cost. Property managers search TPO, EPDM, modified bitumen, roof coatings and tear-off versus recover. Those are separate keyword universes with separate competitors, and a residential page will never surface for a facilities director pricing a 40,000 square foot membrane replacement.
Commercial smooths the season
Residential roofing collapses in the off-season. Commercial work runs on budget cycles and capital planning rather than weather, which means it fills exactly the months that hurt. For a roofer trying to keep crews employed year-round, the commercial page is not a nice-to-have, it is the thing that makes the payroll math work in February.
Maintenance contracts beat replacements
Commercial buyers purchase inspection and maintenance agreements long before they purchase a roof, and those agreements are how you are already inside the building when the replacement is finally budgeted. Almost no roofing site has a page selling the maintenance agreement, which means the search has essentially no competition and reaches the buyer years earlier.
Different proof for a different buyer
A homeowner wants photos of a finished roof and neighbors who are happy. A property manager wants bonding capacity, EMR rating, certificates of insurance, and named projects with square footage and membrane type. Putting the homeowner proof on the commercial page reads as residential, and loses the bid before anyone picks up the phone.
Senior work, weekly invoices,
no surprises.
Discovery Call
15 minutes on the phone. Services, service area, manufacturer certifications, and where the current SEO is or is not working.
Forensic SEO Audit
Rankings, GBP, LSA performance, schema, link profile, vendor invoices. You see what's working, what's leaking, and what to fix first.
Weekly Invoices
Hours actually worked, line item by line item. Read the invoice and you can tell what your money bought that week.
Monthly Reporting
Every 30 days we walk through what shipped, what moved in rankings, and what the next month targets. Strategy adjusts to the data.
Fifteen minutes
to a real read.
No proposal pressure, no scripted pitch, no monthly retainer at the end of the conversation. Just a straight read on where your roofing company's SEO actually stands and what to do before the next storm.
Frequently Asked Questions
About Roofing SEO
$85 per hour, invoiced weekly. No retainers, no packages. A typical first month runs 30 to 60 hours for the audit, service-area architecture, and GBP work. Steady-state monthly maintenance is typically 15 to 35 hours.
60 to 120 days for local-pack improvements and the first wave of organic city-page traction, 6 to 9 months for ranking on competitive head terms like "roofers near me." Storm season can compress that timeline dramatically if the foundational work is already in place when the weather hits.
Storm response demands a separate URL architecture that is built before the storm, not after. Dedicated "[city] storm damage roof inspection" landing pages, prepped GBP posts, on-call review-velocity workflow, and Google Ads queued for the radar pop. We build the storm system in the off-season so it is ready to deploy in 24 hours.
Yes. LSA is a different product from organic SEO and from Google Ads, with its own background check, license verification, and bidding model. We handle the application, the badge verification, the bidding, and the dispute workflow for fake-lead refunds. LSA bills clicks-to-call, not impressions, which means it pairs well with the organic and local-pack work.
Yes. ChatGPT, Perplexity, Google AI Overviews, and Claude now answer a meaningful share of "best roofer in [city]" and "is my roof shot" queries. The work is structured content, entity-graph hygiene, BBB and manufacturer-certification citations, and review signal density. See our AI search service page for the full method.
No. Roughly half our roofing-vertical work is Twin Cities and the East Metro. The rest is roofing contractors across the U.S. — storm states (Dallas-Fort Worth, Oklahoma City, Denver), coastal states, and mature Northeast markets.
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