Win the panel upgrade
and the service call.
Based in downtown Minneapolis. Serving Twin Cities electricians — plus electrical contractors across the country.
Service pages, GBP, AI search citations, LSA, and the panel-upgrade and EV-charger funnel that drives the highest-ticket residential jobs in the trades.
Direct access to a senior strategist. Same person scopes the work, writes the code, and reports the results.
$85/hr. Billed weekly. No retainers, no packages.
Eight workstreams.
One coherent ranking system.
Real electrician SEO is the engineering of a service-area footprint that captures the high-deliberation panel upgrade and EV-charger jobs along with the same-day service-call demand, in every city the crew rolls a truck.
Service Pillars
One deep pillar per service: panel upgrades, EV charger install, generator install, service calls, commercial wiring, new construction. Each 1,800-3,000 words, schema-marked.
City + Service-Area Pages
A dedicated page for every city in the service radius, with local-intent copy, neighborhood install photos, and city-specific schema. Real pages, not doorway duplicates.
EV + Panel Decision Pages
Tesla Wall Connector, Wallbox, ChargePoint, and panel-upgrade comparison content that ranks for the long-tail research queries. The big-ticket jobs come from homeowners reading for days, not the same-day call.
Google Business Profile
Primary + secondary categories, hours, real install photos, services, attributes, weekly posts, and the directory-wide NAP consistency the local pack ranks on.
AI Search Citations
Getting cited by ChatGPT, Perplexity, Google AI Overviews, and Claude when a homeowner asks "best electrician in [city]" or "how much does a panel upgrade cost." Structured content, license-board citations, review density.
Service Page →Reviews + Reputation
Documented job-to-review workflow, response cadence under 48 hours, and review velocity across Google, BBB, Angi, HomeAdvisor, and the state license board listings.
LSA + Google Guaranteed
Master electrician license verification, background check, badge defense, bid management, and the fake-lead dispute workflow for refunds. Pairs with organic to dominate the top of the SERP.
Technical Foundation
Sub-2.5-second load, mobile-first responsive, validated schema, clean indexability, secure HTTPS, and ADA-conscious accessibility.
Electrician SEO isn't
generic local SEO.
Four things make this vertical its own game. Most agencies don't account for any of them.
EV charger demand is a separate book
A homeowner installing a Tesla Wall Connector is researching for two weeks before they call. They search "Wallbox vs Tesla" and "level 2 charger install cost," not "electrician near me." The shops that capture this market built dedicated decision content. Everyone else loses the $1,800-$3,500 ticket to whoever did.
Panel-upgrade decision is research-heavy
A 100A to 200A panel upgrade is a $3,500-$7,000 job and most homeowners have never heard the term before this week. The site has to teach the decision (load calcs, permit, inspection) in plain English without making it feel like a high-pressure quote page.
Three-channel SERP
An electrician query in 2026 returns LSA at the top, the local-pack three, and organic underneath. Ranking in one without the others is leaving 60% of the clicks on the table. The system has to win all three.
License + permit signals matter
Electrical is one of the most regulated trades. Master electrician license, contractor bond, NECA / IBEW affiliations, and permit-pulled photos are real trust signals homeowners search for and Google rewards. They have to be on the page, not buried in a "about" link.
Senior work, weekly invoices,
no surprises.
Discovery Call
15 minutes on the phone. Services, service area, master license status, EV-charger and panel work mix, and where the current SEO is or is not working.
Forensic SEO Audit
Rankings, GBP, LSA performance, schema, link profile, vendor invoices. You see what's working, what's leaking, and what to fix first.
Weekly Invoices
Hours actually worked, line item by line item. Read the invoice and you can tell what your money bought that week.
Monthly Reporting
Every 30 days we walk through what shipped, what moved in rankings, and what the next month targets. Strategy adjusts to the data.
Fifteen minutes
to a real read.
No proposal pressure, no scripted pitch, no monthly retainer at the end of the conversation. Just a straight read on where your electrical company's SEO actually stands.
Frequently Asked Questions
About Electrician SEO
$85 per hour, invoiced weekly. No retainers, no packages. A typical first month runs 30 to 60 hours for the audit, service architecture, and GBP work. Steady-state monthly maintenance is typically 15 to 35 hours.
60 to 120 days for local-pack improvements and the first wave of organic city-page traction, 6 to 9 months for ranking on competitive head terms like "electrician near me." Panel-upgrade and EV-charger intent often produces lift faster than emergency-call work because the homeowner is researching for days.
These are research-heavy, decision-deliberate jobs with high ticket sizes. We build dedicated EV charger install pages, panel-upgrade calculators, and Tesla/Wallbox/ChargePoint-comparison content that ranks for the long-tail queries homeowners type while they're comparing. Each ranks separately from the emergency-service pages.
Yes. LSA is strong for electrical because of the clicks-to-call model and fake-lead refund process. We handle the license verification, background check, bid management, and dispute workflow. It pairs with organic and the local pack.
Yes. ChatGPT, Perplexity, Google AI Overviews, and Claude now answer "best electrician in [city]" and "what does a panel upgrade cost" queries. The work is structured content, license-board citations, and review density. See our AI search service page for the full method.
No. Roughly half our electrical-vertical work is Twin Cities and the East Metro. The rest is electrical contractors across the U.S.
Where we work in the Twin Cities
Headquartered in downtown Minneapolis. Dedicated landing pages for the suburbs we work in most often.
Plus Wayzata, Saint Louis Park, Richfield, Hopkins, and the broader 7-county Twin Cities metro on a project basis.