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Marketing · PPC

Google Ads Budget 2026: How Much to Spend, With Calculator

Small businesses spend $1,000-$10,000/mo on Google Ads in 2026. Use our 4-variable budget calculator, industry CPC benchmarks, and 70/20/10 allocation framework to set the right PPC spend.

2026.04.21 // MARKETING · 16 min read
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Written by Christopher Merry — a computer geek since 1977, building websites since 1996, and running SEO campaigns nationally ever since. Practical advice on WordPress, search engine optimization, web design costs, and digital marketing for service businesses anywhere in the country. No fluff, no filler, every stat sourced.

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