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Google Ads Budget 2026: How Much to Spend on PPC (with Calculator)

Small businesses spend $1,000-$10,000/mo on Google Ads in 2026. Use our 4-variable budget calculator, industry CPC benchmarks, and 70/20/10 allocation framework to set the right PPC spend.

2026.04.21 // MARKETING · 16 min read
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Written by Christopher Merry — 25+ years building websites and running SEO campaigns in Minneapolis. Practical advice on WordPress, search engine optimization, web design costs, and digital marketing for Twin Cities businesses. No fluff, no filler, every stat sourced.

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