When it comes to legal marketing, a law firms Google My Business listing is some of the best vertical real estate a law firm can have. While most do well in this sector of legal marketing, some are failing. When I look at listings around the Minneapolis and St. Paul, most law firms have no one watching their backs. When a competitor uses “keywords” in the title of their listing, they are cheating. An example would be, Prism Law “Bankruptcy”. This violates Google My Business’ Terms of Service. Once reported the listing may become suspended costing you any gains you may have made. The proper way to list any business on Google is without cheating, there are no shortcuts. That’s what google is trying to prevent, “Spam”. This actually works out for most Google My Business listings, which flood the title without the proper company name, but in the legal sector it is rather abused.
This is where we come in. We specifically search for the service and the location for these spammers and we report them or suggest a name change. 90% of the time we only need the suggestion, but we also report these on a regular basis. We call it, ” Thinning out the Heard.”
When creating a Google My Business listing it is important not to cheat, everyone wants a level playing field. Keeping these things in mind will help you achieve greater results.
- Keep NAP (Name, Address, Phone Number) consistent, not only on Google, but on directory listings, citations; and the website.
- In the legal sector, point your practitioner listings to their own pages on your website. Otherwise, your practitioner might sneak up by popularity and overthrow your business listing.
- Do not Keyword Stuff. I know it’s tempting but it can lead to a disaster and isn’t at all that neighborly.
If you are looking for a Google My Business management company in Minneapolis and St. Paul, we would love to hear from you. Give us a call at 612-868-9079 or drop us a line on our contact page.
